ENHANCING CONTENT PRODUCTION IN A
MULTILINGUAL AND MULTICULTURAL ENVIRONMENT
This action line of the eContent programme addresses the intersection of the content and language industries, more specifically the design, production and distribution of high-quality digital content (eContent) in an increasingly multilingual and multicultural environment. While globalisation is rapidly gaining momentum in the net economy, Europe's eContent scene remains fragmented. Relatively few European actors are active at international level, and there are weak ties between players belonging to complementary sectors in the e-content value chain. Moreover, the take-up of Internet, media and language technologies within the European content sector is often slower than in competitor regions, thus hampering the development of a successful and internationally competitive industry.
Adequate support for multilingual and cross-cultural content provision and access is a key enabler for the development of a European mass market for online products and services, and for a wider deployment of European content in other regions of the world. The technological aspects of this process are well covered. R&D activities, however, often do not address the fundamental issue of turning technological advances into enhanced business capabilities and market penetration.
The overall goal of the actions established within this action line is to investigate and experiment with new partnerships, approaches and solutions for designing and producing easily localisable e-content products and services ("internationalisation"), and having them speedily adapted to the requirements of the target markets ("localisation"), while easing further maintenance and re-purposing work.