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A European Initiative in
Electronic Commerce

Communication to the European Parliament, the Council, the Economic and Social Committee and the Committee of the Regions
COM(97)157

Preface
Executive Summary
Introduction
I - The Electronic Commerce Revolution
II - Ensuring Access to the Global Marketplace
III - Creating a Favourable Regulatory Framework
IV - Promoting a Favourable Business Environment
CONCLUSIONS

Introduction

1. The aim of this Initiative is to encourage the vigorous growth of electronic commerce in Europe. In the Communication Putting Services to Work [1] the fundamental importance of electronic commerce was emphasised, as was the Commission's commitment to make Europe the heartland of electronic commerce.

2. This Communication builds on the Commission's work on the Information Society to date [2] , and in particular on the Rolling Action Plan [3] . It provides a coherent policy framework for future Commission actions in the field of electronic commerce, and seeks to raise awareness and stimulate dialogue between all parties at all levels.

3. The expansion of electronic commerce will be market-driven. Europe is well placed to capitalise on the global business opportunities now opening up. The completion of the Single Market, the development of Europe's know-how and skills, and the introduction of the Euro create the strengths for the European economy and European businesses to be at the forefront of the emerging global electronic marketplace. The challenge is to promote widespread adoption of electronic commerce as an integral part of the European way of doing business.

4. This Initiative builds on the particular characteristics of European business and the diversity of its social and cultural fabric to present a distinctive and coherent European approach to the development of electronic commerce in the global marketplace. The key elements of the Initiative are the following:

This Initiative provides a coherent framework for these mutually reinforcing technological, regulatory and support actions to facilitate the development of the electronic commerce market whilst adequately safeguarding public interest objectives. The political objective of the Commission is to implement this coherent framework, as a matter of urgency, by the year 2000.


[1] CSE (96) 6 final of 27 November 1996

[2] In particular: the Communications Standardisation and the Global Information Society , COM (96) 359 final of 24 July 96; Learning in the Information Society - Action Plan for a European Education Initiative , COM (96) 471 of 2 October 1996; Illegal and Harmful Content on the Internet , COM (96) 487 of 16 October 1996; Cohesion and the Information Society , COM (97) 7 of 22 January 1997; and the Green Papers Living and Working in the Information Society: People First , COM (96) 389 of 24 July 1996; and The Protection of Minors and Human Dignity in Audiovisual and Information Services , COM (96) 483 of 16 October 1996.

[3] COM (96) 607 of 27 November 1996


Preface
Executive Summary
Introduction
I - The Electronic Commerce Revolution
II - Ensuring Access to the Global Marketplace
III - Creating a Favourable Regulatory Framework
IV - Promoting a Favourable Business Environment
CONCLUSIONS

This document is located at /esprit/src/ecomcom0.htm
It was last updated on 16 April 1997 by (E-mail removed)