HIPER-KIDS (24285)
The objectives of the HIPER-KIDS project are:
The main marketable results to be developed within the HIPER-KIDS project:
Market forecasts indicate that graphics market is undergoing a profound change as a result of the acceleration in the technology development that has been experienced in the last three years. Applications that were reserved not long ago to expensive, dedicated graphics platforms, can now be run in a conventional PC with an acceleration board. This is mainly due to the availability of high-performance rasterizers, which are the main building block for general purpose or dedicated boards.
On the other hand, no announcement of MPEG-2 decoders combined with a rasterizer has been made, but the appearance of new low-cost, high-performance rasterizers, together with the API unification effort made by Microsoft in the Windows 95 architecture, clearly point in the direction of combined boards, capable of handling video, audio, and 3D information. Two are the main advantages of using 3-D graphics technology as a sales support tool. First of all, it can contribute to reduce the workload of the sales personnel, since 20% to 50% of the time they devote to a particular customer is spent in "browse, look, hesitate" activities which, in fact, do not necessarily require the presence of the salesman. Kiosk systems allow to filter out a number of customers, and reduce the time devoted to the rest, since they satisfy the customer's need of browsing information without consuming salesmen time.
The second advantage of 3-D graphics sales support is that it is a way to increase the sales, by attracting new customers, and by helping them to make the purchase decision. This effect increases with the price of the goods, and with the degree of customisation they require. In particular, most effective experiences have been reported in house sales, especially in custom building.
Achievements:
Start date: March 1997
End date: March 1999
Project Coordinator:
Mr. Luis Caloto
SIP
Ronda de Poniente 6/2A C
28760 Tres Cantos
Spain
Tel: +34/1 814 11 00
Fax: +34/1 804 14 00
E-mail: lcaloto@sip.es
Partners:
SIP (Spain)
VITEC MULTIMEDIA (France)
MEMONDO Graphics (Spain)
FIAT (Italy)