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- If it works, it's out of date
- Innovation managers cannot solve problems by using traditional hierarchical techniques. This book sets out emerging paradigms which will help companies to respond to the discontinuous change that radical new technologies bring about.
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- Lighting the road to innovation
- If innovation is as important to Europe's prosperity as the experts claim, it ought to produce benefits that can be measured at the level of individual firms. The first Community Innovation Survey and similar studies of innovation performance have yielded some striking conclusions.
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- Know-how for the asking
- More than 70% of technical information exists only in patent records. Yet most companies would rather reinvent the wheel than check whether someone has done it already. And small companies are neglecting to protect their inventions altogether. An international conference looked at the state of the complex and costly patents system in Europe and sought ways to realise its potential to help innovators.
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- Overcoming our differences
- The world is a shrinking place. As technology advances, travel and communication become ever easier and faster. Since the 1980s, the globalisation of business and enterprise has really taken off. Cross-border deals are now commonplace. But, they have the same chance of success as marriages in the West - one in two currently fail. Why?
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- The flexible future
- Research and development is inherently unpredictable, yet we can manage it to shape our future. To do this we must understand the distinct roles of government and business, and use "foresight" techniques to identify promising research areas that will bring commercial advantage.
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October 1998