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Innovation trends

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June 2004

 
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Behind every great innovator – a customer
The latest Innobarometer opinion poll shows that managers listen carefully to their customers and suppliers when innovating but are less inclined to seek advice from public sector institutions.

Playing too safe
Knowledge is the most important resource for today’s – and even more for tomorrow’s – companies, yet it is rarely managed as well as it might be. To get ahead, Europe’s firms need to take more risks and manage innovation better.

Europe switches on to e-commerce
E-commerce is here to stay.Despite the economic hush that followed the dot.com boom,nearly €100 billion changed hands electronically in 2001. Firms like Amazon, eBay, and lastminute are just some of the trailblazers thronging the digital highways.