‘Red dot’ nod for GoPubMed.com semantic browser

The Dresden-based Transinsight beat off stiff competition in 42 countries to join an elite ‘best of the best’ class of web communication designers for its work on the GoPubMed.com semantic search engine.

The semantic web specialists saw off more than 6100 entries for this year’s red dot communication design award and will now compete against some 50 firms for the “grand prix award”.

Reaching this stage of the award is already an achievement in itself, believes Michael R Alvers, CEO of Transinsight, and perhaps a sign that users are finally getting the attention they deserve. “In the field of semantic search, acceptance by users is of utmost importance,” he stresses.

Data or knowledge?

The key to getting beyond the current limitations of data search on the web and widely dispersed grids, say experts, is to turn data into knowledge by making it more manageable. But how do you do this when the data just keeps growing?

We need to improve the way people use and “communicate” the potentially massive data sets out there, suggests Alvers. This is especially true in the life sciences – with the vast human genome project perhaps the best known example – and the burgeoning bioinformatics field.

This is perhaps one of the reasons why GoPubMed.com has been successful because it adheres to a data search fundamental, what Transinsight likes to call “knowledge- and meaning-based computing”.

The semantic ‘grid’ browser, developed by Transinsight for GoPubMed.com, can understand technical terms in the life sciences and automatically find additional resources and services. This innovative technology – which brings together the best of the web with grid networks – really shows the power of intelligent search engines. 

What’s more, recognition by red dot through this award is confirmation of Transinsight’s ability to develop user-friendly graphical interfaces and tools that hide the complexity of information-heavy tasks and help life scientists and people in general make critical decisions.

Transinsight was created to exploit some of the results of the EU-funded Sealife project, featured in May this year on ICT Results.

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