
Summary
Background to concepts and visions anticipated
Employment policies: From workplace management to work processing
Development of the knowledge economy and visions involved
Suggested research topics for new projects in the IST programme
Potentials of the W.I.S.E. Forum
References:
It is widely considered that by implementing ICT (Information and Communication Technologies)-enhanced networks, economic performance will further increase. However, when it is established that work can be done more efficiently - shouldn’t that also allow people to work less? The article addresses a new vision of developments concerning work relations, work organisation and the distribution of work and wealth in the Information Society. The analytical approach chosen derives from the concept of the "knowledge economy" distinguishing the Information Society from the Industrial Society in terms of new economic principles in operation. The contribution presented here draws on the results of the ACTS project DIPLOMAT ("The European Charter for Telework", AC222), and expands into the profile and activities of the "W.I.S.E. Forum", a follow-up organisation established to continuously exploit the project‘s results and to facilitate best practice implementation of new methods of flexible working.
The 21st century will see an intensification of the exchange of goods, services and labour on a global scale, comparable to capital and financial flows of today. Economic and political systems will need to create measures to counter the problems of unemployment and the lack of equal opportunities in labour markets. A unified Europe must be open not only for commodities, money and of the rich. It must also be open for the labour force of the future - which will be very different from the one which developed during the industrial era. People will be working in a wider Europe, using new technologies, and will be organised much more in "networked companies" and "virtual teams" than in traditional operations and locations. As a response to these challenges some hypotheses and concepts are being proposed here for further research and discussion. These are to be seen as suggestions for collaborative efforts required, not claiming to provide ready-made solutions. The intention is to facilitate the process of informed debate towards visionary decision making.In debates concerning the most desireable impact of the Information Society, there is one vision employers and employees share: To reduce the efforts of labour invested. However, whilst employers count this impact in Euro, maybe in shares and increasing the value of a more productive company, employees count on less labour in terms of reducing their own personal investment. Employees and labour organisations defend jobs - often even if they are redundant or dangerous in various ways - in order to keep people working for the sake of a secured income. Nevertheless both interest groups would be happy if the new economy would allow the generation of wealth at lower levels of net delivery of work: "Net delivery" may be understood twofold (a) as networking at distance, delivering results of work via networks such as the telecommunications infrastructures, internet and broadband access, and (b) as net working, saving gross work loads which usually do not directly contribute to productivity such as travelling to workplaces, looking up different sources and tools for work that could be easily accessed in new virtual work environments, by applying e.g. ubiquitous and other enabling technologies.
There is a potential for working fewer hours for the same rewards, at lower risks for health and life. New organisational and technological developments will be crucial, but the positive potential will not be unleashed automatically, it needs foresight, planning, and a lot of hard work to realise the full potential of net-working in the Information Society. Society must invent new social systems as it applies the new technologies [a variety of international examples in discussion may be found at http://www.2030.org; http://www.NoelHodson.com; cf. also Noel Hodson 1999; Messner/Vobruba 1998].
Historically the Information Society increasingly creates new forms of transitory work patterns. Long-term structural transformations affecting employment, work organisation, training, labour relations and life styles are being discussed with great enthusiasm across the world. These discussions are predominantly focused on changes affecting markets for information technologies and related economic structures [EITO 99]. Despite these changes the value of labour and work as a necessity and relevant component of economical and societal structures certainly will not vanish. But after having learned to use word processors the future challenge will be to manage ever changing work processes instead of organisational structures of work based on dependent positions, departments and hierarchies.Thus the approach chosen here starts from identifying four major changes leading to the emergence of new work-processes, replacing gradually work-places, employment structures and work organisation prevalent in the Industrial Society:
Considering these ongoing changes, the most crucial challenge of technological and organisational innovation - aiming at the invention of new methods of work - will be acceptance and usability. This refers to those work places directly affected by new work environments as well as to the management in companies and the related institutions of the society as a whole [cf. Willke 1998].
Very likely the near future will reveal inherited patterns of work organisation and distribution of wealth, through a balanced development of labour and capital, as - to say the least extremely vulnerable. Some regions, branches, professions or clever individuals may be better off than others, but even for those no guarantee exists for maintaining favoured positions.
The transition of social and economic structures towards the Information Society of the 21st century includes the emergence of the knowledge economy [DTI 1998], accompanied by major changes in markets [Kaspar/Ruebig 1999] as well as in public services‘ administration [Kubicek 1999].As an hypothesis for further research and empirical analysis three crucial components of these paradigm shifts may be identified and presented here to inspire critical debate:
Against this background there is a demand on visions because societal factors with powerful control over individuals‘ and organisations‘ behaviour are undergoing fundamental changes: Norms and the many-fold regulations of the Industrial Society are loosing grip and impact, whereas at the same time new mechanisms are in the making, yet not being able to immediately replace the former rules of guidance. Usability and acceptance of enabling technologies, based on active and knowledgeable participation of individuals, become indispensable prerequisites of the development and implementation of new work environments.
Individual employees and employers as well as corporate organisations and state institutions are forced to generate knowledge concerning new methods of work and appropriate design of organisations. Acceptance and usability of new methods of work will develop concomitantly with their environment in the globalised network economy. The emergence of the knowledge based Information Society inevitably and remarkably changes individual working and living conditions, organisational structures and concepts of societal formation. However, there are also traditional components producing and re-working the social fabric, which become more relevant, even if they take on new shapes or become applied in different patterns than before. Such components are communication and trust, the core elements of any collaborative behaviour between individuals as well as between organisations and societal institutions. But how can sustaining bridges of trust be established in sets of temporary project collaborations between individuals from several organisations that work in virtual contexts, and who increasingly use technologies for communication instead of face-to-face interaction?
Applications of ICTs and new business processes, virtual team technologies, multi-media, wireless computing and other features of intelligent ubiquitous work environments will depend not only on technological reliability but also on equivalent social innovations: The absence of interpersonal factors in virtual teams can lead to loss or abuse of trust, hence other bases of trust for this new and important work environments should be found and invented.
Any collaboration between individuals, in and between organisations, is dependent on social and cultural factors, including economic and ethical values, linkages, and symbolic images or profiles. Cooperation requires communication, means, tools and norms of context including certain levels of trust and justice, to become operable. These do not eliminate conflict or competition. Conflict management strategies and the provision of alternative patterns of behaviour compared to competition, sometimes may amalgamate different strategies leading to "strategic alliances" in a co-operative way.
Concluding from this analysis and approaches chosen, the following four core visions of new developments in the emergent Information Society are briefly indicated [for more details and references cf. Hochgerner 1999].
Analysis required first of all should address issues that promote or hamper understanding, acceptance and usage of new methods of work. There are well known cultural barriers to overcome and use ICT successfully. Organisations and teams that tried to realise the added value of new ways of working, but had not paid attention to cultural factors repeatedly report that they had fallen into the equation: old organisational culture + new technology = expensive old organisation [Simons 1998]. Recently an Austrian Delphi-study on Society and Culture identified specific core research areas such as work, life-long learning, life-styles and social structures: According to the results, increasing polarity concerning work will occur, with subsequent impact e.g. on the quality of life, social security, health. Individuals will need to take more risks, there will be less social cohesion and solidarity, and a "comeback" of basic needs, for work and education in particular [Haerpfer 1999].On the one hand it seems that not too much can be said or predicted which could claim to be really new; on the other hand almost everybody talks about new forms of work organisation, some authors even discuss "the end of work". Obviously it is a matter of approaches and perspectives to arrive at more or less realistic, reliable, and testable conclusions.
Employment and work organisation certainly did change a lot during many waves of economic, technological and political developments since industrialisation took command. But employees as well as employers and self employed still refer to the "world of work" as a set of structures providing stability and continuity of social security, income, and other expectations concerning growth and prosperity.
The distribution of work and of wealth are at stake and dependent on communication and trust besides the development of new technological enablers. Therefore approaches to research have to take these factors into account. The dependence of co-operation on communication has been proved scientifically the best in theoretical studies, game theory tests and computer simulations concerning the so called prisoner‘s dilemma [Axelrod 1984; Leinfellner 1988]. A new analysis [Spiess 1996] differentiates co-operative behaviour of three kinds: "Strategic co-operation", based on shared objectives and foreseeable results; this kind of co-operation is best suitable to technological support because objectives and inputs to results are known and may be modelled in a socio-technical system. "Emphatic co-operation" builds on shared emotions and unification; very specific inter-personal common understanding is necessary; this puts narrow limits to the extent to which this kind of co-operation may be supported by technology (or to be incorporated in a socio-technical system). The same applies to the third category of "fictitious co-operation", in which people may act "as-if" there was a reason or objective to work together, neglecting the fact that there is only shared fiction and purely formal co-operation.
Strategic co-operation is of fundamental importance in networks. It can be divided further into two types according to whether or not the co-operating parties trust each other. Trust can generally be assumed when entities belonging to the same organisation need to co-operate; typical scenarios are co-operative work and workflow systems. On the other hand, co-operation among parties that do not necessarily trust each other, is one of the major challenges to be solved when the emerging information infrastructure is to become fully operational. Typical scenarios and applications in electronic commerce are business negotiations, collective decision making (e.g. voting), contract signing, and payments. One of the major future applications is the development of new paradigms for access control and retrieval of information distributed in several independent databases without a common access control policy.
"Strategic co-operation" as defined follows rational criteria. It may incorporate and utilise advanced information and communication technologies, extending and transforming inherited forms of co-operation to what is called quite often in recent literature "tele-cooperation"; see Fig. 1 [Mitchell 1996; Reichwald/Moeslein et al. 1998].
Tele-co-operation (seen as a combination of tele-work, tele-management, tele-services) fundamentally changes work processes in business and administration. Requirements and effects of a successful implementation of such new work environments are however insufficiently researched today. This is also true concerning the concept of virtual organisations, that has recently received much attention. Virtual arrangements consist of networks of organisational units, linked by advanced information technology in order to co-ordinate their activities, combining their skills and resources to achieve common goals. Some findings indicate that, whilst there is recognisable change in the work at the level of content and technical resources, fundamental change in the inter-actional competencies involved is seldom (http://www.virtual-organization.net). The use of distributed computer systems demands more in-depth understanding of the interactions concerning collaborative work, decision-making, quality control and customer services. More organisational learning is necessary for bringing skills and expertise together as and when required, and to promote the development of co-operation between workers and managers. Existing and evolving tele-cooperation pilots should be evaluated systematically in relation to success factors as well as the barriers to these innovative work forms.

Figure 1: The three components of tele-cooperation
Further, the development of the network economy will create enormously increased demand concerning technologies and improved management of communication, including its social and cultural incorporation. This also applies to education and training (knowledge acquisition), and as a result, applies to new methods of communication in business and private life, affecting individuals and organisations of all kinds and size.
There is demand for communication via face-to-face interaction as well as technically mediated communication (internet and intranet/groupware, mobile communication and tracking systems, immersive and ubiquitous technologies etc.). The technologies currently exist or are in fast-track development. However, implementation, usage and exploitation of positive potentials are lagging behind, again confirming the old theory of the "cultural lag" [Ogburn 1922].
The most valuable assets of any organisation are knowledge, communication and teamwork abilities, especially in relation to co-ordinated work-flow. The decreasing share of unlimited work contracts corresponds to higher numbers of mobile "job hoppers", is growing faster than recent figures of known teleworkers in Europe, it is put at about six to seven million [Johnston 1999, 4]. The more companies are interlinked in business relationships along a value chain (with a tendency to transcend into a "value network"), the more the need increases for efficient communication. Ever more companies will be interacting on sectoral and cross-sectoral networking business platforms. The ongoing changes driven by ICT as well as the network economy enfold several far reaching implications for new methods of work.
Core issues of research concerning the most relevant trends during the coming five years may be indicated as follows. These should be addressed by in-depth research and analysis in projects related to the IST programme:
"The W.I.SE. Forum - An International Forum on Work, Information Society and Employment" offers its services to facilitate the formation of a socially balanced, economically viable, and ecologically sustainable Information Society. The core competence of the W.I.S.E. Forum is in employment policies, work organisation, and research into the European and international dimensions of labour in the new knowledge economy of the global Information Society. The W.I.S.E. Forum evolved from the RTD project "DIPLOMAT, The European Charter for Telework", supported by the ACTS (Advanced Communications Technologies and Services) programme. W.I.S.E. has been established in 1998. It is an independent private, non-profit making international association. The President of the W.I.S.E. Forum is Mr. Ferdinand LACINA, former Cabinet Minister for Financial Affairs (1986-1993), subsequently board member and senior consultant in a major bank, and personal advisor on European employment issues to the Federal Chancellor of Austria. The W.I.S.E. Forum is open to everybody interested in the issues of new ways of work organisation, extending by democratic participation the Consensus Building processes on these matters.Objectives are
The W.I.S.E. Forum is able to draw on three main achievements of DIPLOMAT:
The W.I.S.E. Forum contributes to informed debate by research, consultancy services, publications and conferences, mediating between representatives of all EU Member States and other regions, from Governments and Public Administrations, Trade Unions, Employer’s organisations, Politicians and Administrators in European institutions. All these categories are represented among the Signatories to the European Charter for Telework. Details are published in the "W.I.S.E. Report", Vol. 1 [Hochgerner/Lacina 1998].
The provision of an informed, neutral platform for the discussion and resolution of Information Society issues between employers, employees, unions, national governments, European and trans-national institutions, and NGOs is based on research concerning sustainable Policies for the Information Society and consultancy services:
Open briefings:
W.I.S.E. Experts present on emerging leading-edge employment and organisational development strategies. Target participants are primarily: Senior Management; HRM; Systems Managers.In House Briefings:
Focused on senior executives and relevant decision makers. One or two days in house tailored exploration of current opportunities and issues within companies /organisations related to the development and adoption of strategies required in new organisational structures and work environments.Longer Term Transition Partnering:
W.I.S.E. experts partner at a senior level in the client organisation from the initial development of a virtual strategy through to implementation. W.I.S.E. assigns both a core team of experts to provide continuity throughout the development of a new organisational strategy as well as providing additional experts according to emerging needs. W.I.S.E. Experts work using face-to-face, telephone, video and on-line communication systems to support secure constant updating on emerging opportunities.W.I.S.E. exists as an international network of leading-edge experts in the field of new methods of work, employment and organisational development in the globalised information economy.
Its mission is to support transition procedures to the new knowledge based economy through working with top decision makers in both the corporate and public sector. The network is co-ordinated via its General Secretariat in Vienna. The core executive board comprises Mr. Ferdinand Lacina, President, the Secretary General and six specialised Programme Directors located in Austria, France, Ireland, Italy, Sweden, and the UK. W.I.S.E. has substantial experience of virtual collaboration on development strategies across the European Union, in the Accession States in CEEC and Southern Europe, and in the USA and Japan.
Services are delivered by the W.I.S.E. Expert Team. This team is organised and employed under the supervision of the Executive Board, in particular by one of the Programme Directors relevant. W.I.S.E. Experts are world class consultants with wide experience in the subjects of teleworking, electronic commerce, contracts of employment and governance. W.I.S.E. Experts are drawn from commerce & industry, labour organisations, academia, research institutes, and government departments. W.I.S.E. Experts bring a powerful blend of practical and scientific expertise from all these fields to their research and consultancy work.
You may contact either the General Secretariat, or one of the Programme Directors next to you in terms of region or thematic domains.
Josef Hochgerner, Secretary General, and Eva Rubik, Secretary:
Centre for Social Innovation, Koppstrasse 116, A-1160 Vienna
Tel. +43-1-4950442-64, Fax. +43-1-4950442-40; email: j.hochgerner@magnet.at; rubik@zsi.at
http://www.wise-forum.org
Programme Directors - Members of the Executive Board:
Noel Hodson, SW2000, 14 Brookside, Oxford, OX3 7PJ
Tel +44-1865-760994, Fax. +44-1865-764520; Email: NoelHodson@MSN.com
Deirdre Hunt, University College Cork/UCC, 21 Sullivan Quay, Cork
Tel +353-21-902864, Fax. +353-21-272066; Email: d.hunt@ucc.ie
Walter Paavonen, Paavonen Consulting AB, Granshemvagen 11, S-152 41 Sødertælje
Tel./Fax. +46-8-55036696; Email: paavonen@algonet.se
Andrew Page, Protocol Ltd., 12 Castle St, Totnes, TQ9 5NU
Tel +44-1803-865852, Fax. +44-1803-868377; Email: protocol@ectf.org.uk
Enrique de la Serna, INNOVA, Via Lariana 7, I-00199 Rome
Tel +390-6-853-00846, Fax. +390-6-85351068; Email: ectf.italy@agora.stm.it
Nicole Turbé-Suetens, DISTANCE EXPERT, BP 10, F - 60680 Grand-Fresnoy
Tel. +33-608-181157, Fax. +33-344-911493; Email: nturbe@ibm.net
President:
Ferdinand Lacina, ERSTE Bank, Schubertring 5-7, A-1010 Vienna.
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