WHO NEEDS NEW PRODUCTS AND SERVICES?
Your Customers Do!
You Do!
WHEN TO DEVELOP A NEW PRODUCT
Wait For Demand - Or Create Demand?
Plan Your Product Life Cycles
Avoid Market Maturity
Grab Market Opportunities
HOW TO LOOK FOR A NEW PRODUCT
CORDIS - A Unique Window on EU Funded Technology
The Two Sides of Patents
Trade and Technical Press
Exhibitions and Trade Shows
Intermediaries
The Internet
MANAGING THE DEVELOPMENT OF A NEW PRODUCT
Project Management Techniques
Cost Assessment
Risk Assessment
Innovation Management Tools
REDUCING THE COST AND RISKS
Collaborative Projects
Public Co-financed Projects
FINANCING NEW PRODUCTS
Making a Business Case
Venture Capital
Business Angels and Corporate Investors
Loans
Government Grants
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