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Issue 61 of the research*eu Results Magazine – Killer apps in advertising: what's coming next?

The latest research*eu Results Magazine is now available in free, accessible PDF.
Issue 61 of the research*eu Results Magazine – Killer apps in advertising: what's coming next?
Long gone are the times when only renowned research institutes, universities or major industry players could count on EU research framework programmes to materialise new concepts or ideas. FP7 was already a step forward in this regard, but with its SME Instrument, Horizon 2020 is providing innovative startups all across Europe with the hope and financial means to establish themselves at the global level.

Let’s take digital advertising for instance: In countries like France, Finland, Italy, Ireland and Spain, startups are stretching their imagination to come up with a game-changing concept that will shake the market, create jobs and put Europe at the forefront of digital advertising innovation.

Looking at the shortlist of projects covered in this issue of the Research*EU Results Magazine, the companies that will manage to stand out will clearly be those able to find the right balance between the respect of privacy, non-intrusiveness, automation, personalised content and contextualised adverts. This certainly seems worthwhile: by 2020, analysts expect global digital advertising spending to reach EUR 264 billion.

This special feature is followed by other highlights across various thematic sections. These include:

- A bioactive, bioresorbable scaffold to regenerate arteries
- Understanding the marketization of Europe
- Less precious, more efficient hydrogen fuel cells
- How tropical forests can store more carbon
- An all-round solution to better face water contamination events
- New sorting techniques hold promise for metal recyclers
- Quantum computing breakthrough described as ‘the Holy Grail of science’
- Protecting core utilities and services through targeted surveillance
- New chemical synthesis methods

The research*eu Results Magazine is the main source of information for all findings related to EU-funded science projects. It covers a large spectrum of topics including biology and medicine, environment, energy, transport, ICT, industrial technologies, social sciences and space. It is published 10 times per year in English.

For more information, sign up for a free subscription and to download the new edition, please visit: http://cordis.europa.eu/research-eu/magazine_en.html

Source: Based on information from the research*eu results magazine n°61

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Countries (28)

  • Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Germany, Denmark, Estonia, Greece, Spain, Finland, France, Croatia, Hungary, Ireland, Italy, Lithuania, Luxembourg, Latvia, Malta, Netherlands, Poland, Portugal, Romania, Sweden, Slovenia, Slovakia, United Kingdom
Record Number: 128125 / Last updated on: 2017-04-28
Category: Announcements
Provider: EC
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