Community Research and Development Information Service - CORDIS

Successor programme

OTH-MEDIA 1

Programme funding

EUR 23 million
To create a common audiovisual market in the field of cinema, television and video and in broadcasting by satellite and cable, and to promote European techniques and culture in the world audiovisual market by creating a European distribution system and production structure and by providing financial support for dubbing and subtitling.

Abstract

The programme constituted one of the three axes of the Community's audiovisual policy, the other two being "television without frontiers" and technical standardization. Concerned with television and film broadcasting, it explored the economic advantages now available to the cultural industries in the audiovisual field.

Its pilot phase (1987-1988), involved two type of measures: that designed to create a common audiovisual market by eliminating existing obstacles, and that designed to promote European techniques and culture in the emerging market without frontiers. These measures led to the outlining of about a dozen projects.

Subdivision

Four types of action:

- Distribution:
. The European Film Distribution Office (EFDO): An association of distributors and producers from the Member States and Switzerland which grants advances on receipts for the distribution of so-called "low budget" films;
. European Video Space (EVS) - Espace Video Europeen (EVE): An initiative whose aim is to create conditions for the production and distribution of videos of European works that would not otherwise have access to this market;
. European Organization for an Audiovisual Independent Market (EUROAIM): A service organization which provides SME producers with a database as well as technical, legal and commercial assistance;
. Broadcasting Across the Barriers of European Language (BABEL): A European fund for audiovisual production which grants financial aid for the dubbing and subtitling of programmes intended for television broadcasting;

- Production:
. Support for Creative Independent Production Talent (SCRIPT): A fund which grants loans to cover the cost of developing screenplays and arranging pre- production for fictional films;
. The Media Investment Club: Brings together industrial enterprises, communication groups and financial organizations for the purpose of promoting the audiovisual industry in key sectors (graphic information, digital television, high definition television and interactivity);
. European Association of Animated Film (CARTOON): Brings together the majority of professionals active in the area of animation;
. Audiovisual in the regions: Project carried out jointly with the Structural Fund to set up exchange and cooperation networks for the benefit of the so-called "disadvantaged" regions;

- Training:
. The European Audiovisual entrepreneurs (EAVE ): A group of training institutions, production companies, television organizations and public authorities in the audiovisual field which organizes training cycles to help independent young producers master management methods;

- Financing:
. Media Venture: A venture capital fund, inaugurated at the beginning of 1990, which invests primarily in films and television series with good commercial potential.

Implementation

The Commission, assisted by an Advisory Committee, was responsible for implementing the programme through support actions and incentives.
After the current projects were evaluated in 1990, it submitted a proposal to the Council outlining a policy for the audiovisual industry.
Record Number: 161 / Last updated on: 2014-03-05