Community Research and Development Information Service - CORDIS

  • European Commission
  • CORDIS
  • Programmes
  • Programme to support cooperation between media institutions, organizations and companies in the European Union and Mediterranean non-member countries (MNCs), 1993-

Successor programme

IC-MEDA
To promote cooperation between media professionals in the European Union and the Mediterranean non-member countries (MNCs) and to improve professional conditions in the MNCs, through consolidating and creating trans-Mediterranean professional networks which go beyond short-term cooperation.

Abstract

MED-MEDIA is one of several Community programmes established to reinforce sectoral cooperation between appropriate bodies in the European Union and the Mediterranean non-member countries. Others include MED-URBS (decentralized cooperation between municipal authorities), MED-TECHNO (cooperation in the technology sector), MED-CAMPUS (cooperation between universities), and MED-MIGRATION (cooperation between appropriate bodies dealing with migration issues).

The MED-MEDIA programme is aimed at enhancing all forms of links between media companies, institutions and organizations in the Member States of the European Union and the Mediterranean non-member countries. The programme provides MNCs with the opportunity to take advantage of the experience and know-how of the media in the European Union and, at the same time, to enable media professionals in both the European Union and the Mediterranean region to experience the political, cultural and day-to-day conditions in their partners' countries through regular contacts.

MED-MEDIA supports projects that will contribute in the long-term to peace and stability in the Mediterranean region, which is to be achieved through:

- Cooperation between EU and MNC media professionals;
- Raising professional media standards;
- Exchanging experience and know-how (North-South and South-South);
- Creating and strengthening trans-Mediterranean media networks;
- Fostering lasting links that enhance understanding of political and cultural differences;
- Generating a broad range of decentralized media activities that reach the general public.

The programme is fully in line with the new orientations of the European Union's Mediterranean policy, as set out in the 1995 Commission Communication concerning proposals to implement a "Euro-Mediterranean Partnership" (COM(95) 72). This strategy underlines the need to continue the decentralized cooperation started in 1992 which is aimed at building networks linking institutions and organizations on both sides of the Mediterranean.

Subdivision

Five activities covered:

- Media training programmes:
Hands-on training in journalism, television production and media management. Specialist training will be considered in the fields of media ethics, new technology, and investigative, environmental and financial journalism. Projects should focus either on young professionals, chief editors, middle management or to MNC trainers;

- Media co-productions:
Co-productions can cover radio, print or television projects and can be either complete productions or parts of a production, such as R&D or post production completion. Projects should contain a strong training element and involve MNC training partners;

- Media exchange programmes:
Programmes of seconded media professionals exchanging work positions between EU and MNC countries. Encouragement will be given to placements that involve hands-on experience;

- Distribution projects:
Projects designed to strengthen the distribution of television and radio productions and printed publications in the EU and the MNCs. An emphasis is given MNC productions;

- Seminars and workshops:
Seminars cover all fields of media cooperation between the EU and MNCs. Priority is to be given to projects that bring together decision-makers to discuss practical ways of improving media conditions in MNCs.

Implementation

The Commission is responsible for the overall implementation of the programme, assisted by the MED-MEDIA Selection Advisory Committee. The programme, which was first established in 1993 as a pilot action, is renewed on an annual basis and implemented through calls for proposals for projects.

Activities covered by MED-MEDIA are financed from an annual budget which is allocated each year by the budgetary authority from the resources reserved in the general budget for financial cooperation with MNCs. From 31 December 1996 onwards, it is proposed that all Community activities in the MNCs will be funded from the MEDA budget heading (B7-410).

The programme is open to networks of media professionals, institutions and organizations established in the Member States of the EU or in the MNCs which, for the purposes of this programme, are: Algeria, Cyprus, Egypt, Israel, Jordan, Lebanon, Malta, Morocco, the Palestinian Territories, Syria, Tunisia and Turkey.

Networks consist of individuals or organizations who have joined together to work on a particular media project; each network must include partners from at least two EU Member States and one MNC (although, ideally, networks should include partners from more than one MNC).

Projects are selected following a call for proposals on the basis of the following selection criteria:

- Potential to contributing towards the achievement of MED-MEDIA's objectives;
- Effective and balanced cooperation between EU and MNC partners;
- Financial and technical feasibility;
- A geographical balance within the MED-MEDIA projects.

Selected projects are co-financed by the Commission with the Community's financial contribution not exceeding 80% of the overall cost of media training and exchange projects and 60% of the overall costs of projects covering media co-productions, distribution projects and seminars and workshops. As a rule, Community financial support is not available for infrastructure investment or the purchase of equipment. Exceptions are made, however, for equipment which is deemed essential to a project although, in general, not more than 20% of a project budget can be spent on equipment.

Those interested in participating in the programme for the 1996/97 period were requested to present proposals for projects before 14 September 1995 (in response to the call for proposals published in Official Journal No C 128 of 24.5.1995). It is expected that the selection procedure will be completed by the end of 1995, with projects scheduled to start-up in February 1996. A reserve list of projects will also be established and may be supported if sufficient funds become available in 1997.
Record Number: 536 / Last updated on: 2014-03-05