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OTH-MEDIA 2

Programme funding

EUR 50 million
The programme is intended to give professionals in the audiovisual industry, the necessary skills to allow them to take full advantage of the European and international dimension of the market and of the use of new technologies by improving the continuous vocational training of professionals and by encouraging the cooperation and the exchange of know-how through networking.

Abstract

The European audiovisual content industry, because of its fragmentation, is not yet fully able to stand up to the growing world-wide competition. The MEDIA programme for the period 2001-2005 is intended to establish optimum conditions based on a coherent strategy and clear objectives, with a view to overcoming these difficulties and allowing European operators to position themselves as best possible in these new markets while exploiting European cultural diversity.
The industries of the information society, including the audiovisual content industry, have become one of the dynamic sectors of the European Union's economy. The audiovisual industry employed 950 000 people in the European Union in 1995, and 1 030 000 in 1997. Income from this market is expected to grow by 70% by 2005, and that could be reflected in the creation of more than 300 000 highly qualified jobs during that period. Given this new environment, the results of the evaluation of the MEDIA 2 programme and of consultations undertaken by the Commission, an increase in the programme’s resources appears to be necessary.

The MEDIA programme (2001-2005) has a budget of 400 million euros. One part of this programme covers continuing training for audiovisual professionals (MEDIA-TRAINING), which will receive 50 million euros, while the other part relates to development, distribution and promotion, which has been allocated 350 million euros (MEDIA +). The MEDIA 2 budget (1996-2000) was 310 million euros.
The MEDIA-TRAINING programme aims to encourage the setting up of pan-European training initiatives allowing professionals of the audio-visual industry to increase their competence and their competitiveness on the international market. It rests on a close co-operation and an exchange of know-how between various partners working in the training area: cinema and television schools, universities, specialized training centres, production and distribution companies.

Subdivision

Programme areas:

_ Application of the new technologies, particularly digital technologies, for the production of audiovisual programmes with a high commercial and artistic added value;
_ Economic, financial and commercial management, including the legal framework and the techniques for the financing, production and distribution of audiovisual programmes;
_ Scriptwriting techniques.

The following priority measures will need to be taken:
_ Promoting the use of new technologies in the organization and implementation of training programmes in order to facilitate distance learning;
_ Focussing on training in the distribution, promotion and marketing of European audiovisual works;
_ Developing training programmes to promote professions in the multimedia sector (scriptwriters, computer graphics experts, Internet program developers and webmasters);
_ Ensuring cooperation and the transfer of international know-how among the different partners;
_ Promoting trainee programmes.

Implementation

The Commission shall be responsible for implementing the programme and shall be assisted by an advisory committee composed of representatives of the Member States and chaired by the representative of the Commission.
To this end, it may call upon consultants and technical assistance offices to be selected, after a call for proposals, on the basis of their expertise in the sector.
In order to achieve maximum coordination, the Commission will ensure that there is collaboration between the training activities and the development projects supported under the MEDIA + programme. In this context, information about the support mechanisms provided by the programme shall be given to the professionals taking part in the continuous training activities.

The programme shall be open to the participation of the associated countries of Central and Eastern Europe as well as to Cyprus, Malta, Turkey and those EFTA countries which are members of the EEA Agreement. Furthermore, the programme shall be open to the participation of the countries which are Parties to the Council of Europe Convention on Transfrontier Television. The opening-up of the programme to the European third countries referred to, may be subject to a prior examination as to the compatibility of their national legislation with the Community acquis. The programme shall also be open to the participation of other third countries on the basis of supplementary appropriations and the specific arrangement to be established in the agreement between the interested parties.
In implementing the programme, the Commission will work closely with the Member States. It will also consult the partners concerned. It will ensure that the participation of professionals reflects adequately Europe's cultural diversity. It will encourage designers of training modules to cooperate with institutions, the professional sector and undertakings in their work. It will facilitate the presence of trainees, particularly from countries and regions with a low production capacity and/or a restricted linguistic and geographical area.
The Commission will draw up two Programme evaluation reports that will have to be submitted to the European Parliament, the Council and the Economic and Social Committee:

_ A mid-term report, drawn up two years after the start of the Programme. It will set out to produce an initial assessment of the results obtained with a view to making any necessary changes and adjustments for the second part of the Programme;
_ A final report at the end of the programme.
Record Number: 680 / Last updated on: 2014-03-05
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