Objective The WaterBee Smart Irrigation Demonstration Action is the follow-on phase from the very successful FP7-SME-007-1 WaterBee “Research for SMEs” project (222440) that ended in September 2010, & very convincingly researched, developed & proved the concept of the WaterBee Prototype to provide an unique scientific soil-moisture model that automatically adapts to each installation & crop with a distributed Web-based Wireless Sensor Networked (WSN) Smart Irrigation system to optimise Water Use Efficiency (WUE) in irrigation. There is a pressing need & excellent commercial opportunity for such a system in Agriculture, which is the largest industry in the world & (according to the WWF), wastes 60% of the 2,500 trillion litres of water it uses each year - which is 70% of the world's accessible water – a huge threat to the environment. A major culprit is inefficient water irrigation systems. In Europe irrigated agriculture is the biggest water consumer (over 60%) in the Mediterranean, where drought is an increasing problem. To bridge the gap from the very successful Research project, & enable its SMEs to be able to address this significant market opportunity, WaterBee will be scaled up to a full reliable operational field prototype service, that will be demonstrated & validated over a 15 month period with complete growing cycles of various crops in 6 contrasting sites across Europe, in Estonia, Italy, Malta, Sweden, Spain & UK, to quantify profitable operation of the WaterBee service for Growers, with water savings of 40% while enhancing crop quality in each site. The project will quantify the market & identify potential users of a commercial WaterBee Service. Based on these & ongoing feedback from the demonstration sites the project will disseminate the WaterBee service to potential customers & business partners through various media & 2 specific events, & develop/validate a Business Plan for the SMEs to commercially develop & exploit the service after this Demo Action ends. Fields of science engineering and technologycivil engineeringwater engineeringirrigationengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsagricultural sciencesagriculture, forestry, and fisheriesagriculture Programme(s) FP7-SME - Specific Programme "Capacities": Research for the benefit of SMEs Topic(s) SME-2011-3 - Demonstration action Call for proposal FP7-SME-2011 See other projects for this call Funding Scheme CP - Collaborative project (generic) Coordinator THE NATIONAL MICROELECTRONICS APPLICATIONS CENTRE LTD EU contribution € 226 127,00 Address LONSDALE ROAD SUPARULE HOUSE NATIONAL TECHNOLOGY PARK . LIMERICK Ireland See on map Region Ireland Eastern and Midland Dublin Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact John O'flaherty (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data Participants (9) Sort alphabetically Sort by EU Contribution Expand all Collapse all OSV SRL Italy EU contribution € 146 000,00 Address Via Roma Nord 135 46020 VILLA POMA See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Cristina Bombarda (Dr.) Links Contact the organisation Opens in new window Total cost No data MC BURNEY SCIENTIFIC LTD United Kingdom EU contribution € 134 800,00 Address VICTORIA COTTAGE CANON FRAME HR8 2TG LEDBURY See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Terence Mcburney (Dr.) Links Contact the organisation Opens in new window Total cost No data LAQUA TREATMENT AB Sweden EU contribution € 98 256,00 Address hojarodsvagen 103 29795 Degeberga See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Dahn Rosenquist (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data CHADWICK MUSHROOM FARM LTD Malta EU contribution € 82 800,00 Address TAS SALIB - LIMITI TAR RABAT RBT 4206 RABAT See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Saviour Gauci (Mr.) Links Contact the organisation Opens in new window Total cost No data INTERCROP IBERICA SL Spain EU contribution € 85 600,00 Address Ctra La palma Cartagena km 3 30596 Cartagena See on map Region Sur Región de Murcia Murcia Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Jafar Golnabi (Mr.) Links Contact the organisation Opens in new window Total cost No data SEEDRI PUUKOOL OU Estonia EU contribution € 85 600,00 Address POLLI 69104 KARSKI NUIA See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Grete Laansoo (Ms.) Links Contact the organisation Opens in new window Total cost No data IRIS TECHNOLOGY SOLUTIONS, SOCIEDAD LIMITADA Spain EU contribution € 108 800,00 Address CARRETERA D ESPLUGUES 39 41 08940 CORNELLA DE LLOBREGAT See on map Region Este Cataluña Barcelona Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Colm Digby (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data UNIVERSITY OF CYPRUS Cyprus EU contribution € 56 400,00 Address AVENUE PANEPISTIMIOU 2109 AGLANTZI 1678 Nicosia See on map Region Κύπρος Κύπρος Κύπρος Activity type Higher or Secondary Education Establishments Administrative Contact Christos Panayiotou (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data CRANFIELD UNIVERSITY United Kingdom EU contribution € 113 617,00 Address College Road MK43 0AL Cranfield - Bedfordshire See on map Region East of England Bedfordshire and Hertfordshire Central Bedfordshire Activity type Higher or Secondary Education Establishments Administrative Contact Martin Ellis (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data