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Content archived on 2024-06-18

"Product Design, Quick Response and Competition in Retail Supply Chains"

Objective

"The objective of the project is to understand the impact of supply chain capabilities such as responsiveness, short lead times of procurement, production, and design on competitiveness of retailers and manufacturers. This will be achieved by building mathematical models of supply chains and characterizing their optimal and equilibrium decisions using inventory theory, consumer choice models, and game theoretical analysis. The project also includes a data collection stage and empirical analysis to test the theoretical findings. This topic is of immediate importance to manufacturers and retailers in Turkey and Europe in today’s globalized competition. European firms can gain sustainable competitive advantages by developing responsive and agile supply chains to take advantage of their location being close to markets in Europe, Middle East and Africa.
The first part studies how a firm should choose its initial position in a product line and possibly revise its product position after observing demand signals. The objective is to investigate how a firm should react in a competitive environment where other firms may or may not have similar capabilities. This will be achieved by characterizing the equilibrium inventory levels and properties of the product assortment offered to customers for all firms in the industry.
The second part studies responsive supply chain strategies in the presence of strategic (forward-looking) customers, who may choose to wait for a product that will better match their preferences in the future rather than buying the product currently offered. The results would suggest how a firm should manage its new product introduction frequency and inventory levels as the fraction of customers that are strategic increases.
The third part aims to collect firm-level data on supply chain and market characteristics and conduct an empirical study of key drivers of when and how responsive supply chain strategies work."

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

FP7-PEOPLE-2011-IIF
See other projects for this call

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

MC-IIF - International Incoming Fellowships (IIF)

Coordinator

KOC UNIVERSITY
EU contribution
€ 183 208,00
Address
RUMELI FENERI YOLU SARIYER
34450 Istanbul
Türkiye

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Region
İstanbul İstanbul İstanbul
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

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