Objective
The project aims to open-up a new research field concerned with how human visual perception operates in a social context, and involves an innovative link between cognitive and social psychology. In particular, the project assesses how personal social interests permeate the functional and neural processes supporting human visual perception. The proposal is built around emerging findings from my laboratory showing that it is possible to experimentally ‘tag’ stimuli with personal-related (e.g. self-linked) associations, which enhance subsequent stimulus processing. The tagged stimuli can then be used to probe specific functional stages and brain mechanisms mediating visual perception, taking us beyond the view of perception as a purely bottom-up module to a new view of perception as tuned to personal self-interest.
The project will provide a coherent programme of research using inter-disciplinary and state-of-the-art methods to assess (i) which functional processes in perception are affected by self-related biases, (ii) whether the effects occur automatically and even prior to the engagement of visual attention; (iii) the neural substrates of these effects (the neural localization, connectivity and necessary role of different brain regions); (iv) how self-prioritization is modulated by culture, (v) the developmental trajectory of self-prioritization in perception (when does self-prioritized perception occur in children? are the critical factors the same as in adults? does self-prioritization in perception increase in older adults?) and (vi) what factors determine the effects (what are the causal drivers of self-prioritized perception? reward? shared values? empathy?). By marrying together research from perceptual and social psychology, the project will offer a new over-arching framework for conceptualising human perception in a social context, enabling us to understand for the first time how social salience can modulate the perceptual salience of stimuli.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
ERC-2012-ADG_20120411
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Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Host institution
OX1 2JD Oxford
United Kingdom
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.