Objectif The competitiveness of the luxury Made in Italy is in question. Traditionally Foreign Direct Investment (FDI) has flowed from the advanced developed economies into developed and developing countries. More recently a new trend has emerged in the pattern of FDI. Outward bound FDI from emerging economies has begun to increase significantly and has been growing at a faster pace than FDI from the advanced developed world. The proposed project aims to critically assess the impact of Chinese acquisitions on the luxury Made in Italy sector and its stakeholders. The project is multidisciplinary as it draws on the disciplines of International Business, Operations Management, Fashion Management and Marketing. The overall goal of the project is to establish and implement a substantial research agenda that will assist policy makers in responding to this trend and will be of value to all stakeholders in the luxury industry as they face this facet that inevitably globalization entails. Champ scientifique social sciencessociologyglobalization Programme(s) FP7-PEOPLE - Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Thème(s) FP7-PEOPLE-2012-CIG - Marie-Curie Action: "Career Integration Grants" Appel à propositions FP7-PEOPLE-2012-CIG Voir d’autres projets de cet appel Régime de financement MC-CIG - Support for training and career development of researcher (CIG) Coordinateur ALMA MATER STUDIORUM - UNIVERSITA DI BOLOGNA Contribution de l’UE € 100 000,00 Adresse VIA ZAMBONI 33 40126 Bologna Italie Voir sur la carte Région Nord-Est Emilia-Romagna Bologna Type d’activité Higher or Secondary Education Establishments Contact administratif Andrea Lipparini (Prof.) Liens Contacter l’organisation Opens in new window Site web Opens in new window Coût total Aucune donnée
