Objective
Outdoor advertising can be split into two main categories, static and dynamic. The static types are much cheaper but apart from producing a lot of waste (paper, glue, ink) they are also limited as they are not capable of real time advertising. In addition, human resources are required for changing images, generating additional costs for the board owners. Dynamic (digital) advertising is becoming more popular but they consume energy constantly and limited in some applications (curved surface, glare of the sun, light pollution).
SPABRINK aims to fill the gap between static and dynamic advertising by developing a tool that is capable of displaying static images that can be changed digitally through the internet. SPABRINK will only use energy during the image change and can be operated remotely, hence differentiating it from both existing static and dynamic outdoor advertising. Furthermore, the technology will allow displaying images on curved surfaces making it the only available tool for certain markets (e.g.: advertising columns)
The technology will allow onsite printing of adverts and the printed image can be wiped off while the ink can be reused after separation. The end result will be a new advertising tool that can be controlled remotely to display different images periodically without creating waste and will only use energy during image change (could be operated with a battery).
This new novel tool will use the innovative combination of existing and new technologies. It will be a low cost, low maintenance advertising board that will be remotely operated to display the required static images in real time. The final product is proposed to be a reusable and self-printing advertising board. This board will consist of a reusable printing surface, a printing module, an ink-remover and collector system, and a specially developed reusable ink. All components will be enclosed into the board’s housing allowing the width and height of the board to be flexibly chosen. The flexible printing surface will also allow for use on non-flat surfaces, being ideal for bus stops or advertising pillars.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- natural sciences computer and information sciences internet
- natural sciences earth and related environmental sciences environmental sciences pollution
You need to log in or register to use this function
We are sorry... an unexpected error occurred during execution.
You need to be authenticated. Your session might have expired.
Thank you for your feedback. You will soon receive an email to confirm the submission. If you have selected to be notified about the reporting status, you will also be contacted when the reporting status will change.
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP7-SME-2013
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
1119 Budapest
Hungary
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.