Community Research and Development Information Service - CORDIS

FP7 MediaScape

MediaScape

Project reference: 610404
Funded under

Dynamic Media Service Creation, Adaptation and Publishing on Every Device

From 2013-09-23 to 2016-03-22, closed project

Project details

Total cost:

EUR 4 116 993

EU contribution:

EUR 3 110 993

Coordinated in:

Spain

Call for proposal:

FP7-ICT-2013-10See other projects for this call

Funding scheme:

CP - Collaborative project (generic)

Interoperable technologies for dynamic media service creation, adaptation and publishing in a multi-device and multi-user solution, fostering convergence of TV and Internet across connected devices.

MediaScape aims at providing interoperable technologies for the creation and execution of HTML5-based media services that can be distributed seamlessly and in a simultaneous way across any type of connected devices. This solution will enable a natural interaction with media content using the TV together with smartphones, tablets, etc. as second screen devices, fostering the convergence of Television and Internet. In order to avoid having to implement, distribute and maintain complex solutions designed for each target platform, a more versatile solution will allow applications to run across multiple devices and the users will be able to transfer media content from one device to another in an intuitive way. Working with the W3C and liaising with HbbTV and YouView, MediaScape will enable future services that define multi-user and multi-devices media-viewing experiences for millions of Europeans and in a standard-based approach.

Objective

We are currently witnessing a strong trend towards powerful web-based applications – a trend which is also driving the progress of HTML5 where a wider range of devices are becoming capable of running such applications.However, most applications are running on these devices separated from each other or, at best are only loosely coupled. The growing interest in 2nd-screen solutions within the Connected TV sector clearly shows that users expect a more consistent experience across different devices and their applications. However, to do this, broadcasters and application developers currently need to implement, distribute and maintain a set of rather complex technical solutions tailored to each of the specific target platforms.A more versatile solution would allow the implementation of applications independent from the target devices and the application itself would be able to run across multiple user devices. The user could then smoothly move parts of the functionality from one device to another in an intuitive manner and the application would adapt itself to the device.Essentially, the challenge is to take connected service development to a new level. MediaScape will lay the foundations for advanced connected multi-user services via a standardised approach integrated into the HTML5 paradigm.The project also seeks to facilitate the marriage of the TV, PC and Mobile worlds through a standard solution that includes real-time delivery and synchronisation of media contents and applications/services across a variety of devices.Working with the W3C and liaising with HbbTV and YouView, MediaScape will enable future services that define multi-user and multi-devices media-viewing experiences for millions of European users, fostering the materialisation of new service concepts and business models, and in a manner that is standard-based and interoperable. Collectively, the project consortium encompasses the knowledge and skills necessary to achieve this objective.

Related information

Open Access

Multimedia

Coordinator

FUNDACION CENTRO DE TECNOLOGIAS DE INTERACCION VISUAL Y COMUNICACIONES VICOMTECH
Spain

EU contribution: EUR 591 776


PASEO MIKELETEGI PARQUE TECNOLOGICO DE MIRAMON 57
20009 DONOSTIA SAN SEBASTIAN
Spain
Administrative contact: Ainhoa Aliaga
Tel.: +34943309230
Fax: +34943309393
E-mail

Participants

BAYERISCHER RUNDFUNK
Germany

EU contribution: EUR 168 000


RUNDFUNKPLATZ
80335 MUNCHEN
Germany
Administrative contact: Katrin Utzinger
Tel.: +49 89 5900 16144
Fax: +49 89 5900 2992
E-mail
INSTITUT FUER RUNDFUNKTECHNIK GMBH
Germany

EU contribution: EUR 529 621


FLORIANSMUEHLSTRASSE
80939 MUENCHEN
Germany
Administrative contact: Christoph Dosch
Tel.: +49 89 32399 349
Fax: +49 89 32399 354
E-mail
GEIE ERCIM
France

EU contribution: EUR 475 271


ROUTE DES LUCIOLES SOPHIA ANTIPOLIS
06410 BIOT
France
Administrative contact: Philippe Rohou
Tel.: +33 4 9715 5306
Fax: +33 4 9238 7822
E-mail
NORTHERN RESEARCH INSTITUTE TROMSO AS
Norway

EU contribution: EUR 549 230


SYKEHUSVEIEN 21 FORSKNINGSPARKEN I TROMSO
9294 TROMSO
Norway
Administrative contact: Njaal Borch
Tel.: +47 92428370
E-mail
NEC EUROPE LTD
United Kingdom

EU contribution: EUR 362 858


WEST END ROAD ATHENE ODYSSEY BUSINESS
HA4 6QE LONDON
United Kingdom
Administrative contact: Silke Lampson
Tel.: +49 6221 4342 110
Fax: +49 6221 4342 155
E-mail
BRITISH BROADCASTING CORPORATION
United Kingdom

EU contribution: EUR 434 237


BROADCASTING HOUSE
W1A 1AA LONDON
United Kingdom
Administrative contact: Helene Waters
Tel.: +44 1604 737 675
Fax: +44 1604 737 624
E-mail
Record Number: 110876 / Last updated on: 2016-04-05