Future Perfect: Ernest Dichter and Consumer Society in Europe and North America

Project Information

FUTUREPERFECT

Grant agreement ID: 631789

Project closed

Start date 1 March 2014

End date 28 February 2018

Funded under

• Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)

Total cost € 100 000,00

EU contribution € 100 000,00

Coordinated by

UNIVERSITY OF LEEDS
United Kingdom

Objective

The applicant, Prof Regina Lee Blaszczyk, is the Leadership Chair in the History of Business and Society in the School of History at the University of Leeds. The aim of this CIG is to help Blaszczyk, who moved to Europe in Feb 2013, to integrate her specialized expertise in the cultural history of business into the University of Leeds, the UK, and the EU. The research is built around a historical study of advertising, marketing, and design practice from the 1930s to the 1990s, using the transatlantic career of Austrian émigré Ernest Dichter, often called the ‘father of motivational research’, as a focal point. The research will explore connections between Europe and America starting in the Great Depression and focusing on the Cold War, providing a platform for re-examining transatlantic consumer culture. The research will seek to develop a better understanding of how American and European ideas and practices influenced business culture around the world. The knowledge and skills gained during the fellowship will help the applicant integrate into the European research community, while the publications and dissemination activities will have important implications for EU-level policy makers concerned with business competitiveness in the creative economy.

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.

• humanities › history and archaeology › history › contemporary history

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Programme(s)

• FP7-PEOPLE - Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)

Topic(s)

• FP7-PEOPLE-2013-CIG - Marie-Curie Action: "Career Integration Grants"

Call for proposal

FP7-PEOPLE-2013-CIG
See other projects for this call

Funding Scheme

MC-CIG - Support for training and career development of researcher (CIG)

Coordinator

UNIVERSITY OF LEEDS

• EU contribution: € 100 000,00
• Address: WOODHOUSE LANE ; LS2 9JT Leeds ; United Kingdom
• Region: Yorkshire and the Humber › West Yorkshire › Leeds
• Activity type: Higher or Secondary Education Establishments
• Total cost: No data