Objetivo The applicant, Prof Regina Lee Blaszczyk, is the Leadership Chair in the History of Business and Society in the School of History at the University of Leeds. The aim of this CIG is to help Blaszczyk, who moved to Europe in Feb 2013, to integrate her specialized expertise in the cultural history of business into the University of Leeds, the UK, and the EU. The research is built around a historical study of advertising, marketing, and design practice from the 1930s to the 1990s, using the transatlantic career of Austrian émigré Ernest Dichter, often called the ‘father of motivational research’, as a focal point. The research will explore connections between Europe and America starting in the Great Depression and focusing on the Cold War, providing a platform for re-examining transatlantic consumer culture. The research will seek to develop a better understanding of how American and European ideas and practices influenced business culture around the world. The knowledge and skills gained during the fellowship will help the applicant integrate into the European research community, while the publications and dissemination activities will have important implications for EU-level policy makers concerned with business competitiveness in the creative economy. Ámbito científico humanitieshistory and archaeologyhistorycontemporary history Programa(s) FP7-PEOPLE - Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Tema(s) FP7-PEOPLE-2013-CIG - Marie-Curie Action: "Career Integration Grants" Convocatoria de propuestas FP7-PEOPLE-2013-CIG Consulte otros proyectos de esta convocatoria Régimen de financiación MC-CIG - Support for training and career development of researcher (CIG) Coordinador UNIVERSITY OF LEEDS Aportación de la UE € 100 000,00 Dirección WOODHOUSE LANE LS2 9JT Leeds Reino Unido Ver en el mapa Región Yorkshire and the Humber West Yorkshire Leeds Tipo de actividad Higher or Secondary Education Establishments Contacto administrativo Benjamin Williams (Mr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos
