Objective
Advertisers have always looked to new and creative ways to reach their audience, via print media, billboards and retail signs, radio, television, or the internet. Today, despite the internet revolution, one of the fastest growing advertising mediums is outdoor advertising, otherwise known as
“out-of-home” advertising or “OOH”.
Digital OOH (DOOH) is a major component of this growth However, these displays, which are typically LED or LCD-based, have a high capital cost, a high electrical power consumption and also represent an electronic waste issue at their end of life. The proposed ECOPIX technology will be a new state of the art eco-friendly alternative to existing out-of-home advertising methods.
By 2014, ad spend on DOOH in Europe is expected to reach €500 million, representing 9% of total OOH spend. However, the consolidation of DOOH advertising companies in Europe and the domination of large enterprises in the sector seriously limits the ability of SMEs to gain market share in this high growth sector.
The aim of the project is to develop an out-of-home digital billboard system based on new, state of the art eco-friendly multi-colour electro-chromic pixels. ECOPIX is a low power solution, as the electro-chromic pixels only require power when changing states. Furthermore, the media can be recycled at its end of life.
European small and medium sized companies involved in the ECOPIX project will acquire a cutting-edge out-of-home digital advertising media platform which provides an affordable, environmentally-friendly alternative to traditional printed billboards, and which is capable of remote updating, with significantly lower weight and power consumption than existing digital billboards.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences internet
- social sciences political sciences political transitions revolutions
- natural sciences chemical sciences polymer sciences
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP7-SME-2013
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
06370 ANKARA
Türkiye
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.