Objective Advertisers have always looked to new and creative ways to reach their audience, via print media, billboards and retail signs, radio, television, or the internet. Today, despite the internet revolution, one of the fastest growing advertising mediums is outdoor advertising, otherwise known as“out-of-home” advertising or “OOH”.Digital OOH (DOOH) is a major component of this growth However, these displays, which are typically LED or LCD-based, have a high capital cost, a high electrical power consumption and also represent an electronic waste issue at their end of life. The proposed ECOPIX technology will be a new state of the art eco-friendly alternative to existing out-of-home advertising methods.By 2014, ad spend on DOOH in Europe is expected to reach €500 million, representing 9% of total OOH spend. However, the consolidation of DOOH advertising companies in Europe and the domination of large enterprises in the sector seriously limits the ability of SMEs to gain market share in this high growth sector.The aim of the project is to develop an out-of-home digital billboard system based on new, state of the art eco-friendly multi-colour electro-chromic pixels. ECOPIX is a low power solution, as the electro-chromic pixels only require power when changing states. Furthermore, the media can be recycled at its end of life.European small and medium sized companies involved in the ECOPIX project will acquire a cutting-edge out-of-home digital advertising media platform which provides an affordable, environmentally-friendly alternative to traditional printed billboards, and which is capable of remote updating, with significantly lower weight and power consumption than existing digital billboards. Fields of science natural sciencescomputer and information sciencesinternetsocial sciencespolitical sciencespolitical transitionsrevolutionsnatural scienceschemical sciencespolymer sciences Programme(s) FP7-SME - Specific Programme "Capacities": Research for the benefit of SMEs Topic(s) SME-2013-1 - Research for SMEs Call for proposal FP7-SME-2013 See other projects for this call Funding Scheme BSG-SME - Research for SMEs Coordinator GOKSER MAKINA SANAYI VE TICARET LIMITED SIRKETI EU contribution € 185 529,36 Address YIL BULVARI 57 SOKAK 96 96 06370 ANKARA Türkiye See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Hilal Unal (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data Participants (7) Sort alphabetically Sort by EU Contribution Expand all Collapse all NANOLAYER COATING TECHNOLOGIES LDA Portugal EU contribution € 190 690,50 Address RUA FERNANDO MESQUITA 2785 4760-034 VILA NOVA DE FAMALICAO See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Sandra Carvalho (Mrs.) Links Contact the organisation Opens in new window Total cost No data Printed Electronics Ltd United Kingdom EU contribution € 215 869,21 Address St John's Innovation Centre, Cowley Road CB40WS Cambridge See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Stephen Jones (Dr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data IDKLIC Belgium EU contribution € 287 838,70 Address BERTHELOTSTRAAT 106-108 BUS 13 1190 BRUSSEL See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Nathaniel Van Parijs (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data LETRATEC - SISTEMAS DE INFORMACAO GRAFICA LDA Portugal EU contribution € 197 490,53 Address RUA GONCALVES ZARCO 3320 4455 822 SANTA CRUZ DO BISPO See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Paulo Meunier (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data MIDDLE EAST TECHNICAL UNIVERSITY Türkiye EU contribution € 19 841,26 Address DUMLUPINAR BULVARI 1 06800 Ankara See on map Region Batı Anadolu Ankara Ankara Activity type Higher or Secondary Education Establishments Administrative Contact Levent Toppare (Prof.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data CENTITVC - CENTRO DE NANOTECNOLOGIAE MATERIAIS TECNICOS FUNCIONAIS EINTELIGENTES Portugal EU contribution € 14 280,00 Address RUA FERNANDO MESQUITA 2785 QUINTA DA MAIA 4760 034 VILA NOVA DE FAMALICAO See on map Region Continente Norte Cávado Activity type Research Organisations Administrative Contact Andrea Carneiro (Ms) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data QUEEN MARY UNIVERSITY OF LONDON United Kingdom EU contribution € 36 096,67 Address 327 MILE END ROAD E1 4NS London See on map Region London Inner London — East Tower Hamlets Activity type Higher or Secondary Education Establishments Administrative Contact Jan Clarke (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data