Forschungs- & Entwicklungsinformationsdienst der Gemeinschaft - CORDIS

FP7 ACTION-TV

ACTION-TV

Project reference: 611761
Funded under

User InterACTION Aware Content Generation and Distribution for Next Generation Social TeleVision

From 2014-01-01 to 2016-12-31, ongoing project

Project details

Total cost:

EUR 4 050 669

EU contribution:

EUR 2 718 000

Coordinated in:

United Kingdom

Call for proposal:

FP7-ICT-2013-10See other projects for this call

Funding scheme:

CP - Collaborative project (generic)

User InterACTION Aware Content Generation and Distribution for Next Generation Social TeleVision

ACTION-TV proposes an innovative mode of user interaction for broadcasting to relax the rigid and passive nature of present broadcasting ecosystems. It has two key aims: (i) a group of users can take part in TV shows providing a sense of immersion into the show and seamless engagement with the content; (ii) users are encouraged to use TV shows as a mean of social engagement as well as keeping them and their talents more visible across social circles. These aims will be achieved by developing an advanced digital media access and delivery platform that enables augmenting traditional audio-visual broadcastings with novel interactivity elements to encourage natural engagement with the content. Mixed-reality technologies will be developed to insert users into pre-recorded content, which will be made ‘responsive’ to users’ actions by ingeniously using a set of auxiliary streams. Potentials of media cloud technologies will be harnessed to personalise ACTION-TV-enabled broadcast content for a group of collaborating users based on their actions. As a result, content producers, for the first time, will be able to generate creative media applications with richer content level user interactivity. Cloud-service providers will be able to monetise their infrastructure through leveraging the increased demand for strategically located in-network media processing. Participating users will be able to share personalised content with their social peers. In this way, end users will have access to more engaging personalised content as well as socialise themselves with community members having common interests. ACTION-TV supports a range of applications from an individual trying out a garment in a TV advert to a group of users interactively attending a TV talent show with the convenience of staying at home. However, ways of utilising the proposed interactivity concept are endless and only limited by the imagination of inspiring content producers.

Objective

ACTION-TV proposes an innovative mode of user interaction for broadcasting to relax the rigid and passive nature of present broadcasting ecosystems. It has two key aims: (i) a group of users can take part in TV shows providing a sense of immersion into the show and seamless engagement with the content; (ii) users are encouraged to use TV shows as a mean of social engagement as well as keeping them and their talents more visible across social circles. These aims will be achieved by developing an advanced digital media access and delivery platform that enables augmenting traditional audio-visual broadcastings with novel interactivity elements to encourage natural engagement with the content. Mixed-reality technologies will be developed to insert users into pre-recorded content, which will be made 'responsive' to users' actions by ingeniously using a set of auxiliary streams. Potentials of media cloud technologies will be harnessed to personalise ACTION-TV-enabled broadcast content for a group of collaborating users based on their actions. As a result, content producers, for the first time, will be able to generate creative media applications with richer content level user interactivity. Cloud-service providers will be able to monetise their infrastructure through leveraging the increased demand for strategically located in-network media processing. Participating users will be able to share personalised content with their social peers. In this way, end users will have access to more engaging personalised content as well as socialise themselves with community members having common interests. ACTION-TV supports a range of applications from an individual trying out a garment in a TV advert to a group of users interactively attending a TV talent show with the convenience of staying at home. However, ways of utilising the proposed interactivity concept are endless and only limited by the imagination of inspiring content producers.

Related information

Open Access

Coordinator

UNIVERSITY OF SURREY
United Kingdom

EU contribution: EUR 1 102 708


Stag Hill
GU2 7XH GUILDFORD
United Kingdom
Administrative contact: Maria Sega-Buhalis
Tel.: +44 1483 683498
Fax: +44 1483 683791
E-mail

Participants

THE WALT DISNEY COMPANY (SWITZERLAND) GMBH
Switzerland

EU contribution: EUR 460 200


HOESCHGASSE 45
8008 ZURICH
Switzerland
Administrative contact: Stephan Veen
Tel.: +41 44 632 7923
Fax: +41 6321516
E-mail
SCHWEIZERISCHE RADIO-UND FERNSEHGESELLSCHAFT ASSOCIATION
Switzerland

EU contribution: EUR 176 400


GIACOMETTISTRASSE 3
3000 BERN
Switzerland
Administrative contact: Martin Janev
Tel.: +41 44 305 69 25
Fax: +41 44 305 69 00
E-mail
FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV
Germany

EU contribution: EUR 504 192


Hansastrasse 27C
80686 MUNCHEN
Germany
Administrative contact: Andrea Zeumann
Tel.: +49 89 1205 2723
Fax: +49 89 1205 7534
E-mail
HFC HUMAN-FACTORS-CONSULT GMBH
Germany

EU contribution: EUR 220 400


Köpenicker Straße 325
12555 Berlin
Germany
Administrative contact: Thomas Juergensohn
Tel.: +49 30 65763221
Fax: +49 30 65763299
E-mail
ARGELA YAZILIM VE BILISIM TEKNOLOJILERI SANAYI VE TICARET AS
Turkey

EU contribution: EUR 254 100


ITU AYAZAGA KAMPUSU KORU YOLU ARI 3
34469 ISTANBUL
Turkey
Administrative contact: Tolga Turhan
Tel.: +90 212 328 12 48
Fax: +90 212 328 12 47
E-mail
Record Number: 191629 / Last updated on: 2016-04-11