Servicio de Información Comunitario sobre Investigación y Desarrollo - CORDIS

FP7 ACTION-TV

ACTION-TV

Project ID: 611761
Financiado con arreglo a

User InterACTION Aware Content Generation and Distribution for Next Generation Social TeleVision

Desde 2014-01-01 hasta 2016-12-31, proyecto cerrado

Detalles del proyecto

Coste total:

EUR 4 050 669

Aportación de la UE:

EUR 2 718 000

Coordinado en:

United Kingdom

Convocatoria de propuestas:

FP7-ICT-2013-10See other projects for this call

Régimen de financiación:

CP - Collaborative project (generic)

Description

User InterACTION Aware Content Generation and Distribution for Next Generation Social TeleVision

ACTION-TV proposes an innovative mode of user interaction for broadcasting to relax the rigid and passive nature of present broadcasting ecosystems. It has two key aims: (i) a group of users can take part in TV shows providing a sense of immersion into the show and seamless engagement with the content; (ii) users are encouraged to use TV shows as a mean of social engagement as well as keeping them and their talents more visible across social circles. These aims will be achieved by developing an advanced digital media access and delivery platform that enables augmenting traditional audio-visual broadcastings with novel interactivity elements to encourage natural engagement with the content. Mixed-reality technologies will be developed to insert users into pre-recorded content, which will be made ‘responsive’ to users’ actions by ingeniously using a set of auxiliary streams. Potentials of media cloud technologies will be harnessed to personalise ACTION-TV-enabled broadcast content for a group of collaborating users based on their actions. As a result, content producers, for the first time, will be able to generate creative media applications with richer content level user interactivity. Cloud-service providers will be able to monetise their infrastructure through leveraging the increased demand for strategically located in-network media processing. Participating users will be able to share personalised content with their social peers. In this way, end users will have access to more engaging personalised content as well as socialise themselves with community members having common interests. ACTION-TV supports a range of applications from an individual trying out a garment in a TV advert to a group of users interactively attending a TV talent show with the convenience of staying at home. However, ways of utilising the proposed interactivity concept are endless and only limited by the imagination of inspiring content producers.

Objetivo

ACTION-TV proposes an innovative mode of user interaction for broadcasting to relax the rigid and passive nature of present broadcasting ecosystems. It has two key aims: (i) a group of users can take part in TV shows providing a sense of immersion into the show and seamless engagement with the content; (ii) users are encouraged to use TV shows as a mean of social engagement as well as keeping them and their talents more visible across social circles. These aims will be achieved by developing an advanced digital media access and delivery platform that enables augmenting traditional audio-visual broadcastings with novel interactivity elements to encourage natural engagement with the content. Mixed-reality technologies will be developed to insert users into pre-recorded content, which will be made 'responsive' to users' actions by ingeniously using a set of auxiliary streams. Potentials of media cloud technologies will be harnessed to personalise ACTION-TV-enabled broadcast content for a group of collaborating users based on their actions. As a result, content producers, for the first time, will be able to generate creative media applications with richer content level user interactivity. Cloud-service providers will be able to monetise their infrastructure through leveraging the increased demand for strategically located in-network media processing. Participating users will be able to share personalised content with their social peers. In this way, end users will have access to more engaging personalised content as well as socialise themselves with community members having common interests. ACTION-TV supports a range of applications from an individual trying out a garment in a TV advert to a group of users interactively attending a TV talent show with the convenience of staying at home. However, ways of utilising the proposed interactivity concept are endless and only limited by the imagination of inspiring content producers.

Coordinador

UNIVERSITY OF SURREY
United Kingdom

Aportación de la UE: EUR 1 102 708


Stag Hill
GU2 7XH GUILDFORD
United Kingdom
Activity type: Higher or Secondary Education Establishments
Contacto administrativo: Maria Sega-Buhalis
Tel.: +44 1483 683498
Fax: +44 1483 683791

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Participantes

SCHWEIZERISCHE RADIO-UND FERNSEHGESELLSCHAFT ASSOCIATION
Switzerland

Aportación de la UE: EUR 176 400


GIACOMETTISTRASSE 3
3000 BERN
Switzerland
Activity type: Other
Contacto administrativo: Martin Janev
Tel.: +41 44 305 69 25
Fax: +41 44 305 69 00

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THE WALT DISNEY COMPANY (SWITZERLAND) GMBH
Switzerland

Aportación de la UE: EUR 460 200


HOESCHGASSE 45
8008 ZURICH
Switzerland
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Contacto administrativo: Stephan Veen
Tel.: +41 44 632 7923
Fax: +41 6321516

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HFC HUMAN-FACTORS-CONSULT GMBH
Germany

Aportación de la UE: EUR 220 400


Köpenicker Straße 325
12555 Berlin
Germany
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Contacto administrativo: Thomas Juergensohn
Tel.: +49 30 65763221
Fax: +49 30 65763299

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FRAUNHOFER GESELLSCHAFT ZUR FOERDERUNG DER ANGEWANDTEN FORSCHUNG E.V.
Germany

Aportación de la UE: EUR 504 192


HANSASTRASSE 27C
80686 MUNCHEN
Germany
Activity type: Research Organisations
Contacto administrativo: Andrea Zeumann
Tel.: +49 89 1205 2723
Fax: +49 89 1205 7534

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ARGELA YAZILIM VE BILISIM TEKNOLOJILERI SANAYI VE TICARET AS
Turkey

Aportación de la UE: EUR 254 100


ITU AYAZAGA KAMPUSU KORU YOLU ARI 3 BINASI K 6 MASLAK
34469 SARIYER ISTANBUL
Turkey
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Contacto administrativo: Tolga Turhan
Tel.: +90 212 328 12 48
Fax: +90 212 328 12 47

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