Descrizione del progetto Connected and Social mediaUser InterACTION Aware Content Generation and Distribution for Next Generation Social TeleVisionACTION-TV proposes an innovative mode of user interaction for broadcasting to relax the rigid and passive nature of present broadcasting ecosystems. It has two key aims: (i) a group of users can take part in TV shows providing a sense of immersion into the show and seamless engagement with the content; (ii) users are encouraged to use TV shows as a mean of social engagement as well as keeping them and their talents more visible across social circles. These aims will be achieved by developing an advanced digital media access and delivery platform that enables augmenting traditional audio-visual broadcastings with novel interactivity elements to encourage natural engagement with the content. Mixed-reality technologies will be developed to insert users into pre-recorded content, which will be made ‘responsive’ to users’ actions by ingeniously using a set of auxiliary streams. Potentials of media cloud technologies will be harnessed to personalise ACTION-TV-enabled broadcast content for a group of collaborating users based on their actions. As a result, content producers, for the first time, will be able to generate creative media applications with richer content level user interactivity. Cloud-service providers will be able to monetise their infrastructure through leveraging the increased demand for strategically located in-network media processing. Participating users will be able to share personalised content with their social peers. In this way, end users will have access to more engaging personalised content as well as socialise themselves with community members having common interests. ACTION-TV supports a range of applications from an individual trying out a garment in a TV advert to a group of users interactively attending a TV talent show with the convenience of staying at home. However, ways of utilising the proposed interactivity concept are endless and only limited by the imagination of inspiring content producers. Mostra l’obiettivo del progetto Nascondi l’obiettivo del progetto ACTION-TV proposes an innovative mode of user interaction for broadcasting to relax the rigid and passive nature of present broadcasting ecosystems. It has two key aims: (i) a group of users can take part in TV shows providing a sense of immersion into the show and seamless engagement with the content; (ii) users are encouraged to use TV shows as a mean of social engagement as well as keeping them and their talents more visible across social circles. These aims will be achieved by developing an advanced digital media access and delivery platform that enables augmenting traditional audio-visual broadcastings with novel interactivity elements to encourage natural engagement with the content. Mixed-reality technologies will be developed to insert users into pre-recorded content, which will be made 'responsive' to users' actions by ingeniously using a set of auxiliary streams. Potentials of media cloud technologies will be harnessed to personalise ACTION-TV-enabled broadcast content for a group of collaborating users based on their actions. As a result, content producers, for the first time, will be able to generate creative media applications with richer content level user interactivity. Cloud-service providers will be able to monetise their infrastructure through leveraging the increased demand for strategically located in-network media processing. Participating users will be able to share personalised content with their social peers. In this way, end users will have access to more engaging personalised content as well as socialise themselves with community members having common interests. ACTION-TV supports a range of applications from an individual trying out a garment in a TV advert to a group of users interactively attending a TV talent show with the convenience of staying at home. However, ways of utilising the proposed interactivity concept are endless and only limited by the imagination of inspiring content producers. Campo scientifico natural sciencesbiological sciencesecologyecosystems Programma(i) FP7-ICT - Specific Programme "Cooperation": Information and communication technologies Argomento(i) ICT-2013.1.6 - Connected and Social Media Invito a presentare proposte FP7-ICT-2013-10 Vedi altri progetti per questo bando Meccanismo di finanziamento CP - Collaborative project (generic) Coordinatore UNIVERSITY OF SURREY Contributo UE € 1 102 708,00 Indirizzo Stag Hill GU2 7XH Guildford Regno Unito Mostra sulla mappa Regione South East (England) Surrey, East and West Sussex West Surrey Tipo di attività Higher or Secondary Education Establishments Contatto amministrativo Maria Sega-Buhalis (Mrs.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato Partecipanti (5) Classifica in ordine alfabetico Classifica per Contributo UE Espandi tutto Riduci tutto SCHWEIZERISCHE RADIO-UND FERNSEHGESELLSCHAFT ASSOCIATION Svizzera Contributo UE € 176 400,00 Indirizzo GIACOMETTISTRASSE 3 3000 BERN Mostra sulla mappa Tipo di attività Other Contatto amministrativo Martin Janev (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Costo totale Nessun dato THE WALT DISNEY COMPANY (SWITZERLAND) GMBH Svizzera Contributo UE € 460 200,00 Indirizzo HOESCHGASSE 45 8008 Zurich Mostra sulla mappa Regione Schweiz/Suisse/Svizzera Zürich Zürich Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Stephan Veen (Dr.) Collegamenti Contatta l’organizzazione Opens in new window Costo totale Nessun dato HFC HUMAN-FACTORS-CONSULT GMBH Germania Contributo UE € 220 400,00 Indirizzo Köpenicker Straße 325 12555 Berlin Mostra sulla mappa Regione Berlin Berlin Berlin Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Thomas Juergensohn (Prof.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV Germania Contributo UE € 504 192,00 Indirizzo HANSASTRASSE 27C 80686 Munchen Mostra sulla mappa Regione Bayern Oberbayern München, Kreisfreie Stadt Tipo di attività Research Organisations Contatto amministrativo Andrea Zeumann (Ms.) Collegamenti Contatta l’organizzazione Opens in new window Sito web Opens in new window Costo totale Nessun dato ARGELA YAZILIM VE BILISIM TEKNOLOJILERI SANAYI VE TICARET AS Turchia Contributo UE € 254 100,00 Indirizzo RESITPASA MAH KATAR CAD 4 ITU ARI TEKNOKENT IC KAPI 502/601-604 MASLAK SARIYER 34467 SARIYER ISTANBUL Mostra sulla mappa Regione İstanbul İstanbul İstanbul Tipo di attività Private for-profit entities (excluding Higher or Secondary Education Establishments) Contatto amministrativo Tolga Turhan (Mr.) Collegamenti Contatta l’organizzazione Opens in new window Costo totale Nessun dato