Objectif "Our objective is to reach out to a large majority of the public who have not shown interest in science so far. We want to make them aware of the major breakthroughs in physics, astronomy and related applications of which they have heard from media worldwide, without understanding the profound implications on general knowledge and their spin offs on technology, as well celebrating the protagonists of these breakthroughs: researchers. We have chosen icons from modern culture – an innovative combination of poetry, art, theatre and consumers' gadgets (i.e. pop culture) – as communication vehicles, and a downtown trade center (including Geneva's FNAC) as a the venue. We will partner with a global consumer brand to support a pervasive awareness campaign. Poems inspired by recent discoveries in physics and astronomy, produced by famous poets and university students (selected through an international contest) from at least 6 European countries will be presented on Researchers Night. QR codes of the winning poems will be distributed on the night and subsequently in the subways of European capitals. The poets will have previously attended special seminars at CERN and other scientific laboratories about the new findings and thus be able to translate the scientific message in a concise and accessible language. Augmented reality, robots, QR-bar codes and explanatory video games,will be the highlight of a special tech section and a kids' corner, featuring CERN’s Marie Curie fellows, demonstrating these technologies and whom the public will ""speed-date"".Data used every day by the researchers to study the deepest secrets of nature will be transformed in visual art for interior decoration and become melodies played live by musicians and downloadable as smart phone tunes. At the POP- science café, the menu features liquid nitrogen ice-cream and a theatre show on quantum vacuum , where researchers and artists will be on stage, and talk to the public moderated by journalists. " Programme(s) H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions Main Programme H2020-EU.1.3.5. - Specific support and policy actions Thème(s) MSCA-NIGHT-2014 - European Researchers' Night (NIGHT) Appel à propositions H2020-MSCA-NIGHT-2014 Voir d’autres projets de cet appel Régime de financement CSA - Coordination and support action Coordinateur ORGANISATION EUROPEENNE POUR LA RECHERCHE NUCLEAIRE Contribution nette de l'UE € 90 000,00 Adresse ESPLANADE DES PARTICULES 1 PARCELLE 11482 DE MEYRIN BATIMENT CADASTRAL 1046 1211 GENEVE 23 Suisse Voir sur la carte Région Schweiz/Suisse/Svizzera Région lémanique Genève Type d’activité Research Organisations Liens Contacter l’organisation Opens in new window Site web Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 770 812,50 Participants (2) Trier par ordre alphabétique Trier par contribution nette de l'UE Tout développer Tout réduire SUBWAY EDIZIONI SRL Italie Contribution nette de l'UE € 95 000,00 Adresse PIAZZALE LUIGI CADORNA 10 20123 Milano Voir sur la carte Région Nord-Ovest Lombardia Milano Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Liens Contacter l’organisation Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 156 250,00 ORIGINS France Contribution nette de l'UE € 25 000,00 Adresse 14 RUE FESSART 92100 BOULOGNE BILLANCOURT Voir sur la carte Région Ile-de-France Ile-de-France Hauts-de-Seine Type d’activité Other Liens Contacter l’organisation Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 41 250,00