Objective
The music industry has seen its profits decrease drastically since 2000, challenged by other forms of entertainment such as video games and the internet, as well as by illegal download and piracy. However, there is a growing activity in the so-called music synchronization business: music composed, retrieved, or otherwise produced to fit with the many constraints of videos, movies, games or commercials. Synchronized music has to satisfy complex constraints, specified temporally (specific events at specific moments, or, in the case of interactive music, specific moods matching the player’s situation, etc.). Major movie, game and advertisement companies devote considerable budgets to get synchronized music by famous artists. Producing such synchronized music is a costly process currently performed manually by well-known artists or specialized studios. This results in prohibitive costs for high-quality synchronized music, that only a few professional customers can afford.
The commercial value of synchronized music lies in the style of the composer. Style is what makes an artist’s music easily recognizable: Paul McCartney has a unique composition style, Joao Gilberto has a distinctive guitar accompaniment style, and Take 6 are well known for their incomparable harmonization style. Producing operational representations of style is precisely the subject matter of the ERC project Flow-machines, which already produced scientific and technical breakthroughs: turning style into a new content type is within reach. The next step is to explore commercial strategies to exploit style.
The goal of this PoC project is to apply these techniques to synchronized music, and to study three business models in the movie, game and advertisement sectors. The project will: 1) develop a style manipulation prototype for synchronized music, 2) evaluate the prototype in the key industrial sectors and 3) clear legal issues related to the exploitation of style information.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- natural sciences computer and information sciences internet
- social sciences economics and business business and management business models
- humanities arts modern and contemporary art cinematography
- natural sciences computer and information sciences software software applications video games
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
ERC-POC - Proof of Concept Grant
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2014-PoC
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
75006 PARIS
France
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.