Objective The main objective of the iART project is to bring visual art into bespoke clothing so as to make apparel products more valuable compared to other garments in the market and to support artists to exploit their work. To reach this objective a set of innovative ICT solutions has to be developed first. This new approach will also change the business relationship along the conception and design phase in the clothing sector from B2B to B2C, where the artist and the consumer will connect through enabling platforms like iArt. iArt will be built upon an existing B2C webshop for bespoke shirts Bivolino.com.In particular, the specific ICT developments of the project are: 1. Upgrade the configuration toolkit from 2.5D to 2.5D/3D by including shadowing and rotating features without the need of plug-ins and ease the extension of the catalog to clothing accessories and nightwear fitting with the shirts. 2. Move to real-time online rendering (fabric draping), so as to speed up and increase the flexibility of the whole process from artist design over fabric creation to customized bespoke shirts and other garments (fabric rendering on 2.5D/3D clothing configurator).3. Build a B2C platform enabling co-creation and user generated art content. Develop an Advanced Artist Interface (AAI) with artist cockpit. Implement an advanced user interface to allow easy 2.5D/3D viewing in many other platforms through open API.iART is expected to create extra revenues for Artist’s micro SMEs. The European Fashion and Clothing industry SMEs take up ICT enabling innovative supply-chains to generate more revenues through high-margin made-to-order collections which cannot be imported from mass production countries. Finally ICT providers are stimulated to offer innovative tools generating business and turnover. As this sustainable business model is supported by easily accessible advanced ICT tools (through open API’s) it will be replicable and so has the potential to create a wide impact. Fields of science natural sciencescomputer and information sciencesinternethumanitiesartsvisual artsengineering and technologymaterials engineeringtextilessocial scienceseconomics and businessbusiness and managementbusiness modelssocial scienceseconomics and businesseconomicssustainable economy Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.1.1.4. - Content technologies and information management: ICT for digital content, cultural and creative industries Topic(s) ICT-18-2014 - Support the growth of ICT innovative Creative Industries SMEs Call for proposal H2020-ICT-2014 See other projects for this call Sub call H2020-ICT-2014-1 Funding Scheme IA - Innovation action Coordinator DOUËLOU NV Net EU contribution € 215 044,00 Address Kempische steenweg 303, bus 56 3500 Hasselt Belgium See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Vlaams Gewest Prov. Limburg (BE) Arr. Hasselt Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 319 206,25 Participants (4) Sort alphabetically Sort by Net EU contribution Expand all Collapse all UNIVERSITEIT HASSELT Belgium Net EU contribution € 224 860,00 Address Martelarenlaan 42 3500 Hasselt See on map Region Vlaams Gewest Prov. Limburg (BE) Arr. Hasselt Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 224 860,00 ANDRIESSEN CORNELIS CHRISTIAAN JACOB Netherlands Net EU contribution € 18 288,00 Address See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 26 128,40 VANMECHELEN MIEKE Ireland Net EU contribution € 18 288,00 Address See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 26 165,31 ZDZIESZYNSKA LIDIA Poland Net EU contribution € 15 225,00 Address See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 21 769,25