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Enabling consumer action towards top energy-efficient products

Objective

TOPTEN ACT aims at empowering consumers to ACT: to purchase top energy-efficient products that will save energy over their lifetime.

TOPTEN ACT develops a comprehensive market transformation strategy targeting consumers, manufacturers, retailers, large buyers, consumer associations and other key actors in 16 European countries, covering a combined population of 447 Mio inhabitants. It works with these actors to help them embrace and promote energy-efficient products, so that they become the natural choice for consumers. Project partners will:
- Manage 16 Topten websites presenting up-to-date, consumer-oriented information to 2 Mio visitors per year. These websites will showcase top energy-efficient models in a number of product groups: domestic appliances, cooling and lighting equipment, consumer electronics, vehicles etc. They build on independent and reliable market surveys selecting the best available technologies (BATs) amongst hundreds of thousands of products. → Consumers identify top products, compare costs and understand the benefits of energy performance on their electricity bills and for the environment.
- ‘Push’ this information to consumers through extensive use of the media, communications and partnerships with key organisations acting as multipliers. → Impartial information reaches consumers.
- Work with retailers, leveraging on their unique market position, directly in contact with consumers about to ACT, to further increase purchases of energy-efficient product. → In just one click, consumers will find and buy top efficient products.

TOPTEN ACT impacts are both quantitative —savings of 331 GWh/year triggered per million € invested— and qualitative: markets are more transparent, media report on top efficient products, multipliers relay the Topten message to their target groups, consumers change their using and purchasing behaviour, retailers change their range and highlight BAT products, manufacturers shift their production lines.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

CSA - Coordination and support action

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EE-2014-2015

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Coordinator

AGENCE DE L'ENVIRONNEMENT ET DE LAMAITRISE DE L'ENERGIE
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 175 006,00
Address
AVENUE DU GRESILLE 20
49004 Angers Cedex 01
France

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Region
Pays de la Loire Pays de la Loire Maine-et-Loire
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 175 006,00

Participants (16)

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