Objective
"The rapid growth of smartphones and tablets pave the way for proliferation of a variety of mobile applications. Push notifications, which provide enhanced communication when compared to SMS, became the de facto messaging tool between application owners and mobile users. However, push notifications are still sent carelessly which results user frustration, low open rates (10%) and decreased user retention.
PRIME (Push Relevantly to Increase Mobile Engagement) is cloud service which aims to create the next leap in push messaging by gathering various sensory information from mobile devices analyzing big data and providing real-time insights by using machine learning, data mining and home grown pattern matching algorithms. PRIME will anticipate mobile users’ context, and forecasts their needs from previous usage patterns and dynamic models. PRIME will either send relevant push notification immediately or refer it for a more relevant time in the near future.
PRIME anticipates the “prime time” of mobile user and send push notifications accordingly. The dynamic model of PRIME is expected to increase open rates of push notifications among smartphone and tablet users tremendously. PRIME has both benefits to mobile users and mobile application owners. Sending push notifications relevantly increases customer retention due to mobile user satisfaction and increases mobile engagement which in turn increases mobile revenues.
The initial research for PRIME has been done by DONE A.S. and funded by TÜBİTAK (Scientific and Technological Research Council of Turkey). The research findings, which are also published in ""Human Computer Interaction International"" 2013 and 2014, demonstrated a 36% user engagement increase and 21% increase in the number of active users. These demonstrated results equal to an impact of 26.62 billion EURO in 2018 globally, whose details are given in the proposal document."
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences data science big data
- natural sciences computer and information sciences data science data mining
- social sciences economics and business business and management business models
- engineering and technology electrical engineering, electronic engineering, information engineering information engineering telecommunications mobile phones
- natural sciences computer and information sciences artificial intelligence machine learning
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2014-2015
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
34710 ESENLER
Türkiye
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.