Objective
Online advertising generated in 2013 $42B worth of revenue and more than 3.4 million direct and indirect jobs in Europe in 2012 alone. It supports some of the most important Internet services such as search, social media and user generated content sites. However, the lack of transparency regarding tracking techniques and the type of information companies collect about users is creating increasing concerns in society. Software tools for implementing total mitigation (e.g. ad blocker or cookies blocker) have been released to block any transfer of information from end users towards the online advertising ecosystem. A massive adoption of these tools by end users may cause disruptions in the digital economy by affecting the online advertising sector and leading to consequences such as losing of a large number of employments.
TYPES aims to cope with this challenge by defining, implementing, and validating in pre-market status a holistic framework of technologies and tools that guarantees both transparency and privacy preservation, gives the end user control upon the amount of information he/she is willing to share, and defines privacy-by-design solutions. In particular, these tools should enable the end user: i) to configure the privacy settings so that only the information allowed by the end-user is collected by online advertising platforms; ii) to understand the flow of their information within the online advertising ecosystem and how it is being used; iii) to detect episodes of information collection occurring without consent and identify the offender; iv) to know the value of their data.
TYPES will demonstrate solutions that protect user’s privacy while empowering them to control how their data is used by service providers for advertising purposes. At the same time, TYPES will make it easier to verify whether users’ online rights are respected and if personal data is exchanged for a reasonable value-added to users.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- natural sciences computer and information sciences software
- natural sciences computer and information sciences internet
- natural sciences biological sciences ecology ecosystems
You need to log in or register to use this function
We are sorry... an unexpected error occurred during execution.
You need to be authenticated. Your session might have expired.
Thank you for your feedback. You will soon receive an email to confirm the submission. If you have selected to be notified about the reporting status, you will also be contacted when the reporting status will change.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
-
H2020-EU.3.7. - Secure societies - Protecting freedom and security of Europe and its citizens
MAIN PROGRAMME
See all projects funded under this programme
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
IA - Innovation action
See all projects funded under this funding scheme
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-DS-2014-2015
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
08290 Cerdanyola Del Valles (Barcelona)
Spain
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.