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Colour-code labelling for continuous monitoring of quality and safety of packed chicken meat

Objective

Every year, approximately 30 million tonnes of food is wasted in Europe because it was not consumed before the expiry
date. Currently, expiry date labels do not provide an accurate indication of the food’s freshness, instead reflecting the worst
case scenario of how long a product should be safe to eat. FRESHINK is an ink product that changes colour as the food’s
freshness status changes, allowing consumers to make decisions on whether to eat or dispose of the product, based on the
real freshness status of the food.

CHIMIGRAF are an SME dedicated to the production, distribution and sale of liquid flexographic inks for the printing industry
and the developers and owners of FRESHINK. They have developed and validated FRESHINK in the Spanish national
project SENSOPACK. They now propose to use a phase 1 SME Instrument to confirm the market potential of FRESHINK
labels, specifically targeting the market segment of packaged chicken breasts.

The project will seek to i) validate the ink formulation and printing conditions at industrial scale, ii) test the label in real life
conditions of packaged chicken breast meat, iii) engage consumers and stakeholders to validate market acceptance, iv)
develop a comprehensive investor ready business plan.

The outcome of the project will be a series of identified technical and market related challenges, and a strategy to overcome
them, that must be completed by CHIMIGRAF in order to successfully launch the FRESHINK labels in the packaged chicken
breast market. It is anticipated that achieving a market penetration of 5%, five years after the project has finished will earn
CHIMIGRAF a profit of approximately 6.5 million Euros, and will help reduce European food waste by 25,000 tonnes
annually.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

FUNBRICKS SL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
RD GENERAL MITRE 126 P6
08022 BARCELONA
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Este Cataluña Barcelona
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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