Objetivo Every year, approximately 30 million tonnes of food is wasted in Europe because it was not consumed before the expirydate. Currently, expiry date labels do not provide an accurate indication of the food’s freshness, instead reflecting the worstcase scenario of how long a product should be safe to eat. FRESHINK is an ink product that changes colour as the food’sfreshness status changes, allowing consumers to make decisions on whether to eat or dispose of the product, based on thereal freshness status of the food.CHIMIGRAF are an SME dedicated to the production, distribution and sale of liquid flexographic inks for the printing industryand the developers and owners of FRESHINK. They have developed and validated FRESHINK in the Spanish nationalproject SENSOPACK. They now propose to use a phase 1 SME Instrument to confirm the market potential of FRESHINKlabels, specifically targeting the market segment of packaged chicken breasts.The project will seek to i) validate the ink formulation and printing conditions at industrial scale, ii) test the label in real lifeconditions of packaged chicken breast meat, iii) engage consumers and stakeholders to validate market acceptance, iv)develop a comprehensive investor ready business plan.The outcome of the project will be a series of identified technical and market related challenges, and a strategy to overcomethem, that must be completed by CHIMIGRAF in order to successfully launch the FRESHINK labels in the packaged chickenbreast market. It is anticipated that achieving a market penetration of 5%, five years after the project has finished will earnCHIMIGRAF a profit of approximately 6.5 million Euros, and will help reduce European food waste by 25,000 tonnesannually. Ámbito científico engineering and technologymaterials engineeringcolorsnatural sciencesphysical sciencesastronomyplanetary sciencesplanetsagricultural sciencesagriculture, forestry, and fisheriesagriculture Programa(s) H2020-EU.3.2. - SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Tema(s) SFS-08-2014-1 - Resource-efficient eco-innovative food production and processing Convocatoria de propuestas H2020-SMEInst-2014-2015 Consulte otros proyectos de esta convocatoria Convocatoria de subcontratación H2020-SMEINST-1-2014 Régimen de financiación SME-1 - SME instrument phase 1 Coordinador FUNBRICKS SL Aportación neta de la UEn € 50 000,00 Dirección RD GENERAL MITRE 126 P6 08022 BARCELONA España Ver en el mapa Pyme Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención. Sí Región Este Cataluña Barcelona Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Enlaces Contactar con la organización Opens in new window Participación en los programas de I+D de la UE Opens in new window Red de colaboración de HORIZON Opens in new window Coste total € 71 429,00