Objective
Flexion Mobile is a leading Android games monetisation service provider whose unique enabling products let developers and publishers monetise games outside Google Play. The Gamesmondo project, currently in TRL 6, is a major part of Flexion’s long-term strategy to become the first choice for Android game distribution outside Google Play, capture at least 100 million Monthly Active Users (MAU) with a target revenue of 25-35m EUR.
Gamesmondo targets the Android segment of the mobile games market - a market which as a whole is forecast to be worth $41 billion in 2017 and is forecast to surpass the console market in terms of revenues in 2015. Market growth will be driven by emerging mobile markets.
Google Play is the dominant store on the Android ecosystem, but there are also hundreds of stores (3rd party, OEM and operator stores) as well as Android devices without Google services with strong user bases who should be valuable parts of the games ecosystem. Technical and commercial fragmentation combined with Google’s dominating position within games distribution and search means the ecosystem outside Google Play is struggling, while the space within Google Play is becoming increasingly monopolised.
Gamesmondo uses enabling technology and commercial relationships to create an aggregated network of games, stores and users. This makes the world outside Google Play viable. Developers get access to stores otherwise unreachable. Stores get access to games otherwise unavailable. Users benefit from increased competition and choice. Flexion’s core enabling products create seamless enabling with market-specific monetization and ancillary features without requiring resource intensive work for developers or stores.
The Gamesmondo ecosystem will define a new set of tools, rules and methods for both developers and end users, whilst building a versatile foundation for benefiting from a growing market and successfully shrinking inequality by Google Play.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- natural sciences computer and information sciences software software applications system software operating systems
- social sciences economics and business business and management business models
- natural sciences biological sciences ecology ecosystems
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2014-2015
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
W8 5HD LONDON
United Kingdom
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.