Objective
TV Viewers demand a personalized and richer experience while watching TV. Broadcast TV and producers try to develop interactive products to build a stronger engagement with their audiences. Advertisers are tired of ad strategies that are not measurable nor results‐oriented. Most of the broadcasting agents (TV/radio broadcasters, content producers, advertisers and their agencies) have poor information about the current behavior of their audiences. To improve the quality of such information they need to incorporate, on a personalized way, Big Data tools that help develop new strategies into their business activities.
Bridge Mediatech, S.L. (from now on BMT), a Spanish technology company, has developed a Cloud-based Platform embedding its patented Automatic Content Recognition (ACR) technology in order to provide a richer experience to the audience. It also provides the broadcasting players with an easy to “install and operate” Big Data Platform to improve the engagement with their audience. It helps getting to know them better and it allows to offer customized contents tailored to their needs product and services.
After having proved the core of the technology in the world´s largest Spanish speaking broadcasting player like Televisa, it´s time to start thinking about large scale solution deployment and international expansion. For that reason BMT applies to this call to develop the Feasibility study needed to accomplish the technology consolidation and large scale deployment which will let BMT become the global leader in this emerging and innovative marketplace
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- natural sciences computer and information sciences internet
- natural sciences computer and information sciences data science big data
- natural sciences computer and information sciences software software development
- social sciences economics and business business and management business models
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2014-2015
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
32004 OURENSE
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.