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Market Entry Feasibility Project for Next Generation Rubber

Objective

Through participation in the Horizon 2020 SME instrument Phase 1 project, Rubber Products Ltd hopes to receive funding in order to continue development and commercialization of their new rubber technology (Next Generation Rubber, hereafter NGR®). The objective of the project is to develop a market entry feasibility study for NGR® and NGR® compounds commercialization that would include an thorough analysis of market needs, including recipes, and a business plan with an extensive sales strategy. The feasibility study will: (1) identify potential customer needs in terms of quality and tailor recipes to suit those needs (2) define target market and its size and map potential customers (3) define NGR® and NGR® compounds sales strategy and create detailed sales models. In an industry that has seen sustained growth on the world stage, the use of NGR® in the production of rubber products will limit the need for other resources, namely natural and synthetic rubber, allow for recycled rubber to be used in high value added rubber products, and reduce the negative environmental impact related to the production of natural and synthetic rubber. NGR® and NGR® compounds will be usable as partial substitutes for other raw materials across the rubber goods industry, but they will be particularly impactful to the tire manufacturing industry. The tire manufacturing industry is the largest consumer of raw rubber material and the producer of rubber materials in the world. NGR® products offer producers a competitive advantage by reducing price of production, while also allowing for recycled rubber products to be reused instead adding to the already large amount of rubber waste. Bringing NGR® products to the market, will also help achieve the European Innovation Union initiative for smart, sustainable, and inclusive growth.

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

SIA RUBBER PRODUCTS
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
JURKALNES IELA 15/25
1046 RIGA
Latvia

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Latvija Latvija Rīga
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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