Objective In the digital media environment, user attention is scarce and competition for ‘eyeballs’ is fierce. Profiling and targeting readers with customised news and advertisements that match their individual interests is widely seen as a solution. The personalization of news media content enables new financing strategies and means to capture the audience’s attention. But personalisation is also part of a more fundamental paradigm shift in the media’s role from public interest intermediary to personal information coach. This research will answer critical questions about the implications for individual users and contribute to a new normative theory of the role of personalised media in a democratic society.To do so, this project integrates legal research, communication sciences and political sciences, undertakes comparative, normative and evidence-based research, and carries out experiments, interviews and a survey. Two communication science postdocs will conduct empirical research into user concerns, the conditions that affect users’ acceptance of media personalisation (postdoc 1), and how personalisation affects journalistic practices and ethics (postdoc 2). Informed by these insights, two PhD students will scrutinise the legal framework and answer important questions about the legal protection of the public’s trust in editorial integrity (PhD 1) and autonomous, non-discriminatory information access (PhD 2). The PI will develop a normative framework of personalised media, based on the empirical research and political theories about the democratic role of the media. This responds to the criticism that existing theories are increasingly disconnected from the realities of digital media and their distinct contribution to democratic and participatory processes. The project will explore the potential of personalisation to expose citizens to more relevant or diverse content, thus reversing widespread concerns about information overload, filter bubbles and selective exposure. Fields of science social sciencesmedia and communicationsjournalismsocial sciencespolitical scienceshumanitiesphilosophy, ethics and religionphilosophypolitical philosophy Programme(s) H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC) Main Programme Topic(s) ERC-StG-2014 - ERC Starting Grant Call for proposal ERC-2014-STG See other projects for this call Funding Scheme ERC-STG - Starting Grant Host institution UNIVERSITEIT VAN AMSTERDAM Net EU contribution € 1 479 515,00 Address SPUI 21 1012WX Amsterdam Netherlands See on map Region West-Nederland Noord-Holland Groot-Amsterdam Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 1 479 515,00 Beneficiaries (1) Sort alphabetically Sort by Net EU contribution Expand all Collapse all UNIVERSITEIT VAN AMSTERDAM Netherlands Net EU contribution € 1 479 515,00 Address SPUI 21 1012WX Amsterdam See on map Region West-Nederland Noord-Holland Groot-Amsterdam Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 1 479 515,00