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Algorithm for healthy eating habits

Objective

MENUTERRANEUS aims to improve the quality of life of European citizens, fighting a growing problem in Europe and very present in the policies of the World Health Organization, OECD and the European Commission. Specifically, Menuterraneus intends to help European families to plan their meals, using an algorithm that functions according to nutritional parameters, promoting healthy eating habits.

The project is a pioneering solution in Europe, where the systems developed by the competitors are based on templates. In addition, many of them belong to food Companies or groups, so have and have a dependence on their brands when setting the menus.

For the moment, a limited technical concept (a basic algorithm) has been developed and tested geographically: the Spanish market. The results have been so far positive, with 83,000 registered users, using a free application, and 3 market channels have been explored: discount coupons, publicity regarding supermarkets or food groups by integrating shopping lists and licensed products.

The present study aims to study the feasibility of the project from 3 perspectives:

- Geographical: from a global European perspective, although, the study is to focus initially in Germany, the UK and France, these countries being considered representative.
- Technological: by developing a complex algorithm, which collects the habits of different European countries, and includes special features such as vegetarian diets, celiac, etc.
- Economical: by the exploration of the 3 marketing channels already mentioned, and other possibilities (freemium model).

To start the study, a significant effort will be devoted to know and compare the eating habits of the different selected European countries. To do so, partners, that have already been identified, will be contacted (nutritionists associations), they also may assist the implementation of the project in Phase II.

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

MENUTERRANEUS PLAN AND SAVE SL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
CALLE MARQUES DE MULHACEN 11
08034 BARCELONA
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Este Cataluña Barcelona
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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