Between Social Values and Profitable Performance: The Case of B-Corporations

Projektinformationen

BCorp

ID Finanzhilfevereinbarung: 655676

DOI 10.3030/655676

Abgeschlossenes Projekt

EK-Unterschriftsdatum 16 Juni 2015

Startdatum 1 Juni 2016

Enddatum 31 Mai 2018

Finanziert unter

• EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions

Gesamtkosten € 158 121,60

EU-Beitrag € 158 121,60

Koordiniert durch

IE UNIVERSIDAD
Spain

Ziel

How entrepreneurs could profit from social responsible investments? This issue implies a balance between entrepreneurs’ investments in profitable business models and their engagement in non-profit social actions. To address this question, the project studies the B-Corporations as a new legal business form of corporations (private and public) pursuing benefits for society and shareholders. A non-profit certifying organization, B-Lab, analyses the impact of these companies on society, with particular attention to their ability to provide to ‘communities’ beneficial products or services. Although first established in US, now they are present in 34 countries across 121 industries. Employing this legal form of social companies, the proposal exploits the notion of community-focused strategies (CFS) to refer to the actions that entrepreneurs should pursue to establish links with communities to fulfill reciprocal social values. If people join communities to satisfy their identity needs, entrepreneurs might seek to align their ventures’ strategy to them to improve entrepreneurial performance. Building on social identity theory, entrepreneurial and strategy research, this project adopt mainly a demand-oriented approach. First, it tries to explain differences in new ventures’ performance investigating how B-Corps interact with their communities and through them access customers’ information and gaining loyalty. Second, it explores and profiles the B-Corps as new examples of social entrepreneurial ventures. Finally, it studies entrepreneurs’ strategies to develop long-term interactions with the communities. The statistical evidence is drawn from secondary data, surveys to entrepreneurs, and lab experiments. Implications on ventures’ success rate, growth and drawbacks of the interplay between social entrepreneurship and CFS are discussed.

Wissenschaftliches Gebiet

• social sciences › economics and business › business and management › entrepreneurship
• social sciences › economics and business › business and management › business models
• engineering and technology › materials engineering
• natural sciences › earth and related environmental sciences › atmospheric sciences › climatology › climatic changes

Programm/Programme

• H2020-EU.1.3. - EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions Main Programme
• H2020-EU.1.3.2. - Nurturing excellence by means of cross-border and cross-sector mobility

Thema/Themen

• MSCA-IF-2014-EF - Marie Skłodowska-Curie Individual Fellowships (IF-EF)

Aufforderung zur Vorschlagseinreichung

H2020-MSCA-IF-2014

Finanzierungsplan

MSCA-IF-EF-ST - Standard EF

Koordinator

IE UNIVERSIDAD

• Netto-EU-Beitrag: € 158 121,60
• Adresse: CALLE CARDENAL ZUNIGA 12 ; 40003 Segovia ; Spanien
• Region: Centro (ES) › Castilla y León › Segovia
• Aktivitätstyp: Higher or Secondary Education Establishments
• Gesamtkosten: € 158 121,60