Objective The world of running is experiencing a boom. More and more runners are taking up the sport, with approximately 36% of 15 to 65 year-old Europeans (accounting for 80 Million people) taking the streets, parks, forests, and gyms. However, many people start practicing running and then stop: injuries are the main reason not to run for approximately 60% of European runners.With the objective of developing an innovative and disruptive solution to prevent and reduce running injuries and to increase market competitiveness by exploiting afterwards the business opportunity, New Millennium Sports S.L. (commercially known as KELME) as the major Spanish manufacturer and distributor of sportswear, footwear and equipment for sports, participated in the FP7 Research for the Benefit of SMEs RUNSAFER project. Successfully finalised in October 2014, KELME and its supply chain count now with a functional prototype of RUNSAFER, consisting of a running shoe with embedded technology to measure biomechanical parameters of running while providing real-time feedback and training recommendations to the runner in order to prevent and reduce running injuries.Our overall objective is to convert RUNSAFER prototype into a commercially-ready wearable device to increase competitiveness and market share and to strengthen our international expansion, becoming the first sport footwear manufacturing company to offer this added-value product. In Phase 1 we need to assess the technical and economic viability of optimising and industrialising the different hardware, software and electronic components composing RUNSAFER system, including the development of an elaborated business plan. In Phase 2, KELME will optimise and miniaturise RUNSAFER system, adjust the algorithms to detect risk of injury from the biomechanical parameters of the runner, and perform a pilot demonstration on the manufacturing process and logistics in an operational environment. Fields of science engineering and technologymechanical engineeringmanufacturing engineeringnatural sciencescomputer and information sciencesinternetinternet of thingsnatural sciencescomputer and information sciencessoftwareengineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) ICT-37-2014-1 - Open Disruptive Innovation Scheme (implemented through the SME instrument) Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-1-2014 Funding Scheme SME-1 - SME instrument phase 1 Coordinator NEW MILLENIUM SPORTS SL Net EU contribution € 50 000,00 Address CALLE MIGUEL SERVER 10 PARQUE INDUSTRIAL TORRELLANO 03203 ELCHE ALICANTE Spain See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Este Comunitat Valenciana Alicante/Alacant Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00