Objetivo Today, digital advertising is dominated by big, US-driven companies like Google and Facebook, who provide the majority of the ads we see online. The old dominant concept has been to sell and show static banner ads in a fixed location, separated from Publisher digital content. The problem with this approach is that ads are placed where they are usually ignored and, being mostly poorly targeted, are not adding value to end users. The next generation concept in digital advertising will be in-content advertising, where advertising is turned into a service in order to enhance the end user experience. It means that advertisements are placed dynamically inside the actual content of the Publisher digital property and served in the right context for the right audience as identified by behavioral data. In-content advertising unites programmatic advertising technology with real-time bidding and performance based advertising. Kiosked launched its innovative in-content advertising platform in 2014, generating significant interest from publishers, advertisers and investors. Kiosked has grown over a 9 month period in a highly competitive marketplace to serve over 250 million people with more than 3 billion ads on a monthly basis. Growth continues, however, the current manual sales process has been identified as a limiting factor to growth; the next innovation is to enable a data driven automated online marketing and sales service. In this project, the Kiosked platform will be developed into a fully automated, end-to-end service, thereby allowing any digital publisher to onboard the service at any time. Data drives Programmatic advertising and effective advertising performance delivering enhanced end-user experience. This project enables Kiosked to efficiently connect Publishers’ audience with programmatic advertising buyers delivering greater data driven value and granting Kiosked the ability to scale globally into one of the world’s biggest players in digital advertising. Ámbito científico natural sciencescomputer and information sciencesdata sciencebig datasocial sciencessociologyindustrial relationsautomationnatural sciencesbiological sciencesecologyecosystemsnatural sciencescomputer and information sciencesdata sciencedata processing Programa(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Tema(s) ICT-37-2015 - Open Disruptive Innovation Scheme (implemented through the SME instrument) Convocatoria de propuestas H2020-SMEInst-2014-2015 Consulte otros proyectos de esta convocatoria Convocatoria de subcontratación H2020-SMEINST-2-2015 Régimen de financiación SME-2 - SME instrument phase 2 Coordinador KIOSKED OY AB Aportación neta de la UEn € 2 368 749,00 Dirección KEILARANTA 1 02150 ESPOO Finlandia Ver en el mapa Pyme Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención. Sí Región Manner-Suomi Helsinki-Uusimaa Helsinki-Uusimaa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Enlaces Contactar con la organización Opens in new window Participación en los programas de I+D de la UE Opens in new window Red de colaboración de HORIZON Opens in new window Coste total € 3 699 993,75 Participantes (1) Ordenar alfabéticamente Ordenar por aportación neta de la UE Ampliar todo Contraer todo Tercero Entidad jurídica distinta de un subcontratista que está afiliada o vinculada jurídicamente con un participante. Dicha entidad lleva a cabo su trabajo en las condiciones establecidas en el acuerdo de subvención, proporciona bienes o presta servicios para la acción, pero no firma dicho acuerdo. El tercero acata las normas aplicables a su participante en virtud del acuerdo de subvención en lo que respecta a la subvencionalidad de los costes y el control de los gastos. KIOSKED INFORMATION SYSTEMS LIMITED Irlanda Aportación neta de la UEn € 131 250,00 Dirección GRAND CANAL 2, 6-TH FLOOR DUBLIN 2 Ver en el mapa Pyme Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención. Sí Región Ireland Eastern and Midland Dublin Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Enlaces Contactar con la organización Opens in new window Participación en los programas de I+D de la UE Opens in new window Red de colaboración de HORIZON Opens in new window Coste total € 187 500,00