Objective InInVi originates from augmented reality (AR) research within the ERC project VarCity. Our findings from VarCity of highly robust plane tracking combined with state-of-the-art object recognition enables very robust and qualitatively very high augmentations. In this PoC project, we transfer these findings into commercial applications in the live TV production business. Here, mechanical, inflexible solutions dominate to create overlays or AR animations, for instance step sensors to measure the field of view of a camera. As the purely visually operating proof-of-concept technology allows to overcome many of their limitations, e.g. high set-up costs or the assumption of a fixed camera location, it provides new opportunities in video-on-demand, live TV and live streaming. Fields of science engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsoptical sensorsnatural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software Programme(s) H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC) Main Programme Topic(s) ERC-PoC-2015 - ERC Proof of Concept Grant Call for proposal ERC-2015-PoC See other projects for this call Funding Scheme ERC-POC - Proof of Concept Grant Host institution EIDGENOESSISCHE TECHNISCHE HOCHSCHULE ZUERICH Net EU contribution € 85 601,96 Address Raemistrasse 101 8092 Zuerich Switzerland See on map Region Schweiz/Suisse/Svizzera Zürich Zürich Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 85 601,96 Beneficiaries (2) Sort alphabetically Sort by Net EU contribution Expand all Collapse all EIDGENOESSISCHE TECHNISCHE HOCHSCHULE ZUERICH Switzerland Net EU contribution € 85 601,96 Address Raemistrasse 101 8092 Zuerich See on map Region Schweiz/Suisse/Svizzera Zürich Zürich Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 85 601,96 UNIQFEED AG Switzerland Net EU contribution € 64 274,04 Address TECHNOPARKSTRASSE 1 8005 ZURICH See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Schweiz/Suisse/Svizzera Zürich Zürich Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 64 274,04