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Mobile context-aware cross-cultural applications

Objective

This proposal proposal intends to systematically pioneer the cross-cultural mobile user experience issues and provide valuable guidelines for designing cultural adaptability into the context-awareness of smart phones.

The objectives of this proposal are to:
1) Identify the user experience problems that exists in mobile context-awareness system in Europe and China, and uncover the key factors producing the problems;
2) Examine the influence of context-awareness factors and culture difference on mobile context-aware cross-cultural applications (MOCCA);
3) Apply the findings to improving the design of mobile context-awareness systems and demonstrate specific user experiences for European and Chinese users of smart phones with cultural adaptability.

In WP 1, 2 and 3, we will use a combination of qualitative methods (contextual inquiry) and quantitative methods (experiment and psychophysiological measures) to support our objective of identifying and measuring cross-cultural user experiences of the smart phone and the applications. In WP 4 we will apply a user-centered design method to ensure that our cross-cultural UX measures and design guidelines for context-awareness features in smart phones are in fact usable.

The experienced researcher will improve and explore alternative approaches to measuring user experience, under supervision provided by the host university, and in close collaboration with the university providing the secondment, Chinese universities, and a European (Danish) high tech company. The research will be published in leading journals in the field of Human-Computer Interaction and disseminated in Europe and China.

The host university provides intellectual and physical infrastructure specifically aimed to bring the experienced researcher to the next level of a professor position in the field of business-oriented Human-Computer Interaction, with a focus on extending and bridging user experience research between Europe and China.

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

MSCA-IF-EF-ST - Standard EF

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-MSCA-IF-2015

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Coordinator

COPENHAGEN BUSINESS SCHOOL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 212 194,80
Address
SOLBJERG PLADS 3
2000 FREDERIKSBERG
Denmark

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Region
Danmark Hovedstaden Byen København
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 212 194,80
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