Cel Flexion Mobile’s Gamesmondo project targets the Android segment of the mobile games market, forecast to exceed €35billion per annum by 2017. The project, currently in TRL 6, is a major part of Flexion’s long-term strategy to build an openand fair market for Android games.The Android operating system is open. Hundreds of potential distribution channels exist and new entrants want to getinvolved in games distribution. In practice Android is currently dominated by one store. This is due to Google’s dominantposition and freemium games’ dependency on features provided by the distribution channel. Supporting multiple channelsmeans developers need to create and maintain multiple builds and relationships.In today’s market:• Developers are locked in to Google Play which is overcrowded, with limited discovery forcing them to spend heavily onadvertising• Remaining distribution channels suffer due to a lack of content• Developers’ payment monetisation is limited to what Google’s payments can support• Non-Google distribution channels are effectively locked out of the marketAn open market, where developers can distribute games in any channel (including Google Play) would drive overall industrygrowth and reduce issues for developers. Gamesmondo combines enabling technology, commercial relationships,monetisation and service management to create an aggregated network of games, distribution channels and users. Thisovercomes fragmentation and opens up the market without opportunity cost. Developers get routes to users otherwiseunreachable. Distribution channels get access to games and revenue otherwise unavailable and new players can enter themarket.Gamesmondo will define a new set of tools, rules and methods for both developers and end users, whilst building a versatilefoundation for benefiting from a growing market and successfully shrinking inequality by Google Play. Dziedzina nauki natural sciencescomputer and information sciencessoftwaresoftware applicationssystem softwareoperating systemsnatural sciencesbiological sciencesecologyecosystemssocial scienceseconomics and businessbusiness and managementemployment Program(-y) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Temat(-y) ICT-37-2015 - Open Disruptive Innovation Scheme (implemented through the SME instrument) Zaproszenie do składania wniosków H2020-SMEInst-2014-2015 Zobacz inne projekty w ramach tego zaproszenia Szczegółowe działanie H2020-SMEINST-2-2015 System finansowania SME-2 - SME instrument phase 2 Koordynator FLEXION MOBILE PLC Wkład UE netto € 1 897 787,50 Adres 13 KENSINGTON SQUARE W8 5HD LONDON Zjednoczone Królestwo Zobacz na mapie MŚP Organizacja określiła się jako MŚP (firma z sektora małych i średnich przedsiębiorstw) w czasie podpisania umowy o grant. Tak Region London Inner London — West Kensington & Chelsea and Hammersmith & Fulham Rodzaj działalności Private for-profit entities (excluding Higher or Secondary Education Establishments) Linki Kontakt z organizacją Opens in new window Uczestnictwo w unijnych programach w zakresie badań i innowacji Opens in new window sieć współpracy HORIZON Opens in new window Koszt całkowity € 2 711 125,00
