Objectif Fit Analytics GmbH is a Berlin-based ICT-SME, operating in the online fashion market. We are aiming to solve the two majorproblems of online fashion retail:1. High return rates (~40-50%) because many end users don’t know their size. ~65% of all returns are made due to non-fit.High return rates have certain side effects, e.g. enormous CO2 emissions.2. Low conversion rates to buy (less than 2% of all visitors convert into buyers; this is significantly lower compared to booksor electronics sold online) because end users are uncertain which size to buy. Today, only 9% of all garments are sold onlineand 91% are still sold in brick-and-mortar stores, whereas more than 50% of all books and electronics are sold over the internet.We have already deployed the world’s most widely-used Size Advisor (“FITA1.0”) in the market, an innovative ICT product tohelp end-users find the right size online by providing simple size recommendations. Within the framework of the SMEInstrument, Phase II, we are aiming to implement a new, ground-breaking size and product recommendation solution (“FITA2.0”) which will further disrupt the fashion retail market by using exclusive cross-shop purchase and return data for highly accurate size and personalized product recommendations.We have already developed a minimal viable product (MVP) of FITA2.0 that was successfully tested in an operationalenvironment (TRL6) on Gaastra, a leading Dutch-German brand.We have undertaken a commercial and technical feasibility study, with positive results, and this will form the basis for a business implementation plan to be created during the project. In order to accelerate the market acceptance of the solution after implementation, we have already signed contracts with several clients that have agreed to implement FITA2.0 in the future.The project is closely related to the objectives of the call due to its disruptive character and planned market uptake. Champ scientifique natural sciencescomputer and information sciencesinternetnatural sciencescomputer and information sciencesdata sciencebig datasocial scienceseconomics and businessbusiness and managementcommercee-commerceengineering and technologymaterials engineeringtextilesnatural sciencescomputer and information sciencesartificial intelligencemachine learning Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Thème(s) SMEInst-01-2016-2017 - Open Disruptive Innovation Scheme Appel à propositions H2020-SMEInst-2016-2017 Voir d’autres projets de cet appel Sous appel H2020-SMEINST-2-2016-2017 Régime de financement SME-2 - SME instrument phase 2 Coordinateur FIT ANALYTICS GMBH Contribution nette de l'UE € 844 256,00 Adresse SANDERSTRASSE 28 12047 BERLIN Allemagne Voir sur la carte PME L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention. Oui Région Berlin Berlin Berlin Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Liens Contacter l’organisation Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 1 206 080,00
