Expanding and widening customized design-based consumer goods access

Informacje na temat projektu

EXPANDCUSTOM

Identyfikator umowy o grant: 728999

DOI 10.3030/728999

Projekt zamknięty

Data podpisania przez KE 4 Maja 2016

Data rozpoczęcia 1 Czerwca 2016

Data zakończenia 31 Października 2016

Finansowanie w ramach

• SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies

Koszt całkowity € 71 429,00

Wkład UE € 50 000,00

Koordynowany przez

Alu Group S.L.
Spain

Cel

There is a lack of widely available, easy to use, e-commerce tools adapted to the idiosyncrasy of design-driven customised
footwear.
Customizable goods are not manufactured until the customer co-design/customize the product and makes a formal order:
this implies the absence of physical samples, and supposes a huge number of possible functional, aesthetic and design
combinations. Specialized tools are required to offer the customer the co-design possibilities, additional tools for virtual test
and for fitting are required to mitigate the absence of physical samples, and specific e-commerce tools are required to
adequately offer the product to the potential customer. A notable lack is the absence of a specific CSE (Comparison Search
Engine) focused on customizable footwear.
ExpandCustom make available to any customizable footwear manufacturer (no matter the big or the small they are) the
opportunity to easily and competitively market their products in Internet, by means of a set of specialized tools that allow the
fast deployment of a shopping site connected to a CSE focused on customizable consumer goods.
ExpandCustom appears to the consumer and to the manufacturer as two sides of a mirror:
-For the consumer is a specialized CSE: allow buyers to focus their Internet search on a unique location specialize in
customizable footwear, rather than having to navigate through a huge number of sites.
-For the manufacturer is a set of tools that allow an easy deployment of a shopping site integrated with existing ERP/CRM
and with unassisted CSE feed of products, including functionalities specific to customizable products: co-design tool, virtual
models creation/conversion, virtual materials, virtual tester tool and fitting tool.
The CSE will be the driver of all Internet traffic to the manufacturer of customizable footwear, and the creation tools will be
the brick of the shopping site.

Dziedzina nauki

• natural sciences › computer and information sciences › software › software applications › system software › operating systems
• natural sciences › computer and information sciences › internet
• social sciences › economics and business › business and management › commerce › e-commerce
• engineering and technology › materials engineering › textiles
• engineering and technology › electrical engineering, electronic engineering, information engineering › information engineering › telecommunications › mobile phones

Program(-y)

• H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies Main Programme
• H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument

Temat(-y)

• SMEInst-12-2016-2017 - New business models for inclusive, innovative and reflective societies

Zaproszenie do składania wniosków

H2020-SMEInst-2016-2017

Zobacz inne projekty w ramach tego zaproszenia

Szczegółowe działanie

H2020-SMEINST-1-2016-2017

System finansowania

SME-1 - SME instrument phase 1

Koordynator

Alu Group S.L.

• Wkład UE netto: € 50 000,00
• Adres: C/ Ilicitano Ausente 14 ; 03202 Elche ; Hiszpania
• MŚP Organizacja określiła się jako MŚP (firma z sektora małych i średnich przedsiębiorstw) w czasie podpisania umowy o grant. Tak:
  Region
  Este › Comunitat Valenciana › Alicante/Alacant
• Region: Este › Comunitat Valenciana › Alicante/Alacant
• Rodzaj działalności: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Koszt całkowity: € 71 429,00