Objective
A low carbon transition requires disruptive innovations to challenge prevailing technologies and practices. Many disruptive low carbon innovations have been adopted, but in small numbers. Examples include car sharing networks, car-free communities, and net zero energy buildings. To mitigate climate change, these and other innovations must diffuse or spread into the mass market. In the absence of strong policy incentives, social communication from adopters to non-adopters is the means by which innovations spread. But we do not understand how the different mechanisms of social influence work for disruptive low carbon innovations, and whether they can be harnessed to accelerate change.
In this project, I aim to address this critical knowledge gap by asking: what role can social influence play in driving the diffusion of disruptive innovations as part of a low carbon transition? This project will open up a new scientific field on disruptive low carbon innovations using rigorous scientific methods applied to a wide range of novel data.
Objective 1. To understand the attributes of disruptive low carbon innovations valued by actual and potential users.
-> By using secondary data, structured elicitation exercises, and a large-scale cross-national survey, I will evaluate innovation attributes and their potential acceptability to mass market adopters.
Objective 2. To assess the strength and mechanisms of social influence in the diffusion of disruptive low carbon innovations.
-> By analysing social network structures, online activity, and the spatial distribution of early adopters, I will quantify the relative strength of social influence in diffusion processes.
Objective 3. To test strategies and actions for using social influence to accelerate a low carbon transition.
-> By modelling social influence effects in global climate mitigation models, I will test the effectiveness of long-term strategies and actionable policies for accelerating low carbon transitions.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- engineering and technology environmental engineering energy and fuels renewable energy
- social sciences social geography transport electric vehicles
- social sciences economics and business business and management innovation management
- social sciences economics and business economics microeconomics
- engineering and technology electrical engineering, electronic engineering, information engineering electronic engineering control systems home automation
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
ERC-STG - Starting Grant
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2015-STG
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
NR4 7TJ NORWICH
United Kingdom
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.