Objectif Touchvie is the first platform in the world that automatically recognises (based on computer vision and artificial intelligence) any element on the screen (actors, locations, music, art, history, deco, etc.) and displays it in users’ second screen at the same time users watch it. It allows users to know more about elements that have attracted their attention, share it or buy it. Touchvie replaces traditional advertising turning it into a service that enhances users’ experience and a new channel for advertisers, brands, etc. to reach users in ‘micro-moments of truth’ through non-invasive in-movie advertising and product placement. Touchvie will become the centre of a two-sided market with end users on one side and brands, retailers and advertisers on the other that presents very promising growth indicators: - 87% of consumers use second screen device while watching TV. - Digital advertising revenue will grow from US$135.42bn in 2014 to US$239.87bn in 2019. - e-commerce revenue will grow from US$1,9 trillion in 2015 to +US$4 trillion in 2018. After almost 2 years of development and more than 4M€ invested, Touchvie was launched in the Spanish market in 2015, generating unprecedented interest from online retailers, advertising agencies, broadcasters and users. Since its launch Touchvie has grown reaching more than 100kusers, 500 movies, 5 million elements tagged and contracts signed with some of the largest EU e-retailers and advertisers such as Zanox, Havas or ECI. Growth continues, however, the process to tag objects shall be upgraded in to accelerate the catalogue production and launch the service globally. This project will enable Touchvie to enhance production capacity by 500% granting Touchvie the ability to scale globally into one of the world’s biggest players in-content digital advertising. By 2020 Touchvie expects to have reached more than 25 MAUs, a catalogue of +36k movies (6 times larger than Netflix) and turnover of 150M€. Champ scientifique humanitieshistory and archaeologyhistorynatural sciencescomputer and information sciencesartificial intelligencecomputer visionsocial scienceseconomics and businessbusiness and managementcommercee-commercesocial scienceseconomics and businessbusiness and managementbusiness modelshumanitiesartsmodern and contemporary artcinematography Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Thème(s) SMEInst-01-2016-2017 - Open Disruptive Innovation Scheme Appel à propositions H2020-SMEInst-2016-2017 Voir d’autres projets de cet appel Sous appel H2020-SMEINST-2-2016-2017 Régime de financement SME-2 - SME instrument phase 2 Coordinateur TAGSONOMY SL Contribution nette de l'UE € 1 527 750,00 Adresse AVDA JUAN CARLOS I 10 4 33212 GIJON Espagne Voir sur la carte PME L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention. Oui Région Noroeste Principado de Asturias Asturias Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Liens Contacter l’organisation Opens in new window Participation aux programmes de R&I de l'UE Opens in new window Réseau de collaboration HORIZON Opens in new window Coût total € 2 182 500,00
