Objetivo Business Opportunity: within the e-commerce market - specially for SMEs, do not have the knowledge or the resources to use and/or accesses consumers’ data properly due the high investment they need in terms of costly tools & human resources. The best information that the ecommerce can gather comes directly from the consumers, which implies surveying them, which requires a big effort from the participants (to fill) and from the brands (requiring validation and analysis).Friendkhana added value: provides an innovative SaaS solution to make short, intuitive quizzes that can be integrated with a single line of code in our client´s on line stores. It generates real-time information about the users, - enhanced seamless with their social network data - to enrich user profiles to cluster a new data base, while they are having a more personalized experience. Friendkhana offers a SMEs e-commerce with a competitive customizable solution that provides a richer database of their users to make better ROI-directed marketing campaigns while they benefit for better recommendations and a better customer experience.Phase 1 objectives is to accelerate the market adoption and international penetration of Friendkhana focus on preparing ourselves for the commercialization of at the international level (including route-to-market, marketing strategy, growth strategy, etc.) by evolving the product from TRL6 to TRL9 stageImpact: As a result of this project, Friendkhana will grow considerably, generating 55 new qualified jobs by five years after the project ending and generating a cumulative EBITDA of 58,9 M€ Ámbito científico natural sciencescomputer and information sciencesdata sciencenatural sciencescomputer and information sciencesdatabasessocial scienceseconomics and businessbusiness and managementcommercee-commercesocial scienceseconomics and businessbusiness and managementbusiness modelsnatural sciencescomputer and information sciencesartificial intelligencemachine learning Programa(s) H2020-EU.3.6. - SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Tema(s) SMEInst-12-2016-2017 - New business models for inclusive, innovative and reflective societies Convocatoria de propuestas H2020-SMEInst-2016-2017 Consulte otros proyectos de esta convocatoria Convocatoria de subcontratación H2020-SMEINST-1-2016-2017 Régimen de financiación SME-1 - SME instrument phase 1 Coordinador FRIENDKHANA SL Aportación neta de la UEn € 50 000,00 Dirección CALLE MONTE ESQUINZA 18 28010 MADRID España Ver en el mapa Pyme Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención. Sí Región Comunidad de Madrid Comunidad de Madrid Madrid Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Enlaces Contactar con la organización Opens in new window Participación en los programas de I+D de la UE Opens in new window Red de colaboración de HORIZON Opens in new window Coste total € 71 429,00
