Modcam – vision sensors with onboard analytics for retail customer analysis

Informacje na temat projektu

MODCAM

Identyfikator umowy o grant: 744472

DOI 10.3030/744472

Projekt zamknięty

Data podpisania przez KE 2 Grudnia 2016

Data rozpoczęcia 1 Stycznia 2017

Data zakończenia 30 Czerwca 2017

Finansowanie w ramach

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Koszt całkowity € 71 429,00

Wkład UE € 50 000,00

Koordynowany przez

MODCAM AB
Sweden

Cel

Advances in camera and sensor technology are unlocking remarkable opportunities for in-store retail customer behaviour analysis, enabling retailers to optimize operations based on rich data insights. Using vision sensors, retailers can track customer flow to determine hot and cold zones, promotion effectiveness and queue speed, and gather demographic data. This is far more effective than methods used by chains such as IKEA, which still counts visitors manually bi-monthly, costing €1600.
The first generation of retail analytics technology is now hitting pain points. Video holds an immense amount of data, and analytics are currently conducted on a remote server, meaning network bandwidth becomes a barrier.
Modcam has developed a cost-efficient technology solution for retail analytics using powerful proprietary vision sensors that can conduct video analytics in the device. This means only statistical information is distributed over the network rather than pixels.
Using Modcam, a retailer can set up a complete customer analytics system for at least 50% lower costs than current solutions.
Modcam is a Swedish-based SME that launched in 2013 by 4 senior technical professionals combining world-class expertise in computer vision and mobile telecoms. It has obtained one patent and two provisional patents for its methods, and has already produced a commercial batch of its compact sensors.
It has four paying customers, and is in advanced negotiations with eleven companies including IKEA and H&M, with potential full-scale roll-out in up to 6816 stores.
Modcam earns revenue by charging a monthly fee of between 200 SEK and 300 SEK per device. It aims to capture 2% of the retail analytics market in 4 countries by 2020, which translates into 26,000 unit sales annually. This will result in revenue of 75M SEK, an EBIT of 17M SEK and 40 employees.
This feasibility study will prepare Modcam to scale up across new European markets.

Dziedzina nauki

• engineering and technology › electrical engineering, electronic engineering, information engineering › electronic engineering › sensors › optical sensors
• engineering and technology › mechanical engineering › thermodynamic engineering
• social sciences › sociology › demography
• natural sciences › computer and information sciences › artificial intelligence › computer vision

Program(-y)

• H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme
• H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument

Temat(-y)

• SMEInst-01-2016-2017 - Open Disruptive Innovation Scheme

Zaproszenie do składania wniosków

H2020-SMEInst-2016-2017

Zobacz inne projekty w ramach tego zaproszenia

Szczegółowe działanie

H2020-SMEINST-1-2016-2017

System finansowania

SME-1 - SME instrument phase 1

Koordynator

MODCAM AB

• Wkład UE netto: € 50 000,00
• Adres: BREDGATAN 4 ; 21130 MALMO ; Szwecja
• MŚP Organizacja określiła się jako MŚP (firma z sektora małych i średnich przedsiębiorstw) w czasie podpisania umowy o grant. Tak:
  Region
  Södra Sverige › Sydsverige › Skåne län
• Region: Södra Sverige › Sydsverige › Skåne län
• Rodzaj działalności: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Koszt całkowity: € 71 429,00