Project description DEENESFRITPL Breaking barriers in immersive media In a rapidly evolving digital landscape, immersive media is taking the world by storm. As technology introduces head-mounted displays and cameras, broadcasters are venturing into storytelling that is both immersive and captivating. However, the exploitation of these technologies is still in its infancy, neglecting the vital aspect of inclusivity. In this context, the EU-funded ImAc project aims to integrate accessibility services seamlessly into immersive media. By prioritising accessibility throughout the design, production, and delivery process, it will break free from the constraints of current technology. With innovative deployment methods for services like audio description, subtitling and sign language, the project will pave the way for an immersive future that embraces individuals of all languages, ages and abilities. Show the project objective Hide the project objective Objective Advances in technology have led to the availability of consumer Head Mounted Displays and the availability of 360° cameras for capturing immersive content. This has enabled broadcasters to explore new experiences, where narrative and content can be delivered with a heightened sense of presence and engagement, regardless of whether the user is fully immersed, using multiple screens, or via traditional television. Exploitation of these technologies is still in its infancy and innovators are producing ground-breaking content for early adopters. With any new technology it is essential to consider accessibility especially in Europe, where e-inclusion is a priority of the EC and the Single Digital Market. Doing so ensures that the narrative is coherent across languages, ages and abilities, and ensures compliance with regulatory guidelines.The goal of Immersive Accessibility (ImAc) is to explore how accessibility services can be integrated with immersive media. It is not acceptable that accessibility is regarded as an afterthought: rather it should be considered throughout the design, production and delivery process. ImAc will explore new deployment methods for these services (Subtitles, Audio Description, Audio Subtitling, Sign Language) in immersive environments. We will move away from the constraints of the current technology, into a Hyper-Personalized environment where the consumer can fully customize the experience to meet his personal needs. For example, it may be more appropriate for subtitles to be read out-loud or the Audio Description presented as text. The key action in ImAc will be to ensure immersive experiences are inclusive across different languages, addressing the needs of those with hearing and low vision problems, learning difficulties and the aged. We also foresee these services consumed by a wider audience, for personal convenience, learning language and language therapy - accessible content can add significant value to these related areas. Fields of science humanitieslanguages and literaturelinguisticssign languageengineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsoptical sensorssocial scienceseconomics and businessbusiness and managementinnovation managementnatural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual realitysocial scienceslawhuman rights Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme Topic(s) ICT-19-2017 - Media and content convergence Call for proposal H2020-ICT-2016-2017 See other projects for this call Sub call H2020-ICT-2016-2 Funding Scheme IA - Innovation action Coordinator FUNDACIO PRIVADA I2CAT, INTERNET I INNOVACIO DIGITAL A CATALUNYA Net EU contribution € 469 937,50 Address CALLE GRAN CAPITA 2-4, EDIFICI NEXUS I 08034 Barcelona Spain See on map Region Este Cataluña Barcelona Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 469 937,50 Participants (8) Sort alphabetically Sort by Net EU contribution Expand all Collapse all RUNDFUNK BERLIN-BRANDENBURG Germany Net EU contribution € 399 875,00 Address MASURENALLEE 8-14 14057 Berlin See on map Region Berlin Berlin Berlin Activity type Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 399 875,00 THE UNIVERSITY OF SALFORD United Kingdom Net EU contribution € 205 452,50 Address THE CRESCENT 43 M5 4WT Salford See on map Region North West (England) Greater Manchester Greater Manchester South West Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 205 452,50 CORPORACIO CATALANA DE MITJANS AUDIOVISUALS SA Spain Net EU contribution € 241 062,50 Address VIA AUGUSTA 252 08017 SANT JOAN DESPI BARCELONA See on map Region Este Cataluña Barcelona Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 344 375,00 MOTION SPELL France Net EU contribution € 136 937,50 Address 19 RUE AUGUSTE CHABRIERES 75015 PARIS See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Ile-de-France Ile-de-France Paris Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 195 625,00 UNIVERSITAT AUTONOMA DE BARCELONA Spain Net EU contribution € 329 500,00 Address EDIF A CAMPUS DE LA UAB BELLATERRA CERDANYOLA V 08193 Cerdanyola Del Valles See on map Region Este Cataluña Barcelona Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 329 500,00 ANGLATECNIC SL Spain Net EU contribution € 225 837,50 Address CARDENAL REIG 13 6 4 08028 BARCELONA See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Este Cataluña Barcelona Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 322 625,00 INSTITUT FUR RUNDFUNKTECHNIK GMBH Germany Net EU contribution € 503 750,00 Address RUNDFUNKPLATZ 1, C/O BAYERISCHER RUNDFUNK 80335 Munchen See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Bayern Oberbayern München, Kreisfreie Stadt Activity type Other Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 503 750,00 ROYAL NATIONAL INSTITUTE OF THE BLIND United Kingdom Net EU contribution € 169 875,00 Address 105 JUDD STREET WC1H 9NE LONDON See on map Region London Inner London — West Camden and City of London Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 169 875,00